Dates: TBD
More details coming soon.

Email Halwey Smith with questions: smythh@vcu.edu

An intense 5-day training program designed to give you the special skills you need as a senior leader or director of a key department in the agency. Includes topics like how to engage consumers in an increasingly digital world, how planners can help make the creative work better,

and how to manage and revamp you planning department to deal with our rapidly evolving industry.

Dates: TBD
More details coming soon.

Email Hawley Smyth with questions: smythh@vcu.edu

An intense program covering all the skills needed to lead a strong creative department in the digital age: how to recruit and evaluate talent, sell through good ideas, do responsible budgeting, understand the client mindset, become a

strong member of the agency management team, understand the changing media landscape, and plan your own career.

Dates: TBD
More details coming soon.

Email Hawley Smyth with questions: smythh@vcu.edu

Agencies and clients are witnessing rapid changes to how consumers engage with brands. Enlightened organizations understand that to adapt to these changes they must build a team of forward-thinking, talented leaders. That's why the Brandcenter offers training customized to the needs of your organization. We'll work with you to develop a program built around your objectives. We'll even show you how to institutionalize change over time and how to quantify the effectiveness of the program.

Topics include:
  -  Changing Techniques for Consumer
         Engagement
  -  Mastering and Integrating
         Non-Traditional Methods
  -  Presentation Skills and Pitch Strategy
  -  Institutionalizing Innovation
  -  Leadership for Creative Directors
  -  Leadership for Account Planners
  -  Basics of Creative Brand Management
  -  Building Brand Strategies
  -  Understanding the Client Mindset
  -  Getting Creative with Research