In addition to teaching at the VCU Brandcenter, Peter is the President of Coughter & Company, a consulting firm located in Richmond, Virginia. Peter provides many different services to agencies but is nationally recognized for his Presentation Skills Workshops. Peter’s clients include Crispin, Porter + Bogusky, Goodby Silver- stein, Cramer-Krasselt, DDB,Taxi, Butler Shine Stern, Ground Zero, Leo Burnett, Dentsu, Fallon and many others.

 

From time to time, Peter moves to the other side of the table and helps clients with the agency search process, experience that translates into a unique perspective for his teaching at the Brandcenter.

 

Peter also works with selected advertising agencies to help develop comprehensive new business development programs, provide assistance on individual new business development projects, develop strategic plans for the agency, and design and implement staff development programs, particularly in the area of presentation skills. He also provides executive coaching for both agency and client personnel.

 

Prior to founding Coughter & Company in June of 1995, Peter served for 20 years as President of Siddall, Matus & Coughter, Inc., one of the Southeast’s most respected advertising and public relations firms. During that time he developed a reputation as one of the advertising industry’s finest strategic communicators. His account experience ranges literally from aerospace to zoos, and his work has been honored by The American Marketing Association, The One Show, The Clios, Communications Arts, and the American Advertising Federation, among others.

 

Peter is a former winner of the Richmond Advertising Club’s Man of the Year Award, and the American Advertising Federation’s Silver Medal Award for contributions to the advertising industry.