VCU Brandcenter

Picking Your Track

Art Direction, Copywriting, Strategy, Creative Brand Management, Experience Design - which one should you choose?
Since you can only apply for one track at the Brandcenter, it is important to do your research and be confident that the track you pick is the one you really want to do. The one that excites you. The one that will keep you up at night thinking. The one that will get you out of bed in the morning ready to tackle your projects.
All tracks at the Brandcenter are creative, but each has a different role on the team.  Take a look at the descriptions and curriculum requirements for each track on our Graduate Program page.  It also helps to look at the assignments in the application - there are different assignments for each track - to see what you are most drawn to. 

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