VCU Brandcenter

Prerequisites for Application

All applicants are required to have a bachelor's degree from a 4-year college or the equivalent (see international applicant requirements).

There are also prerequisites specific to each individual track: 

Art Direction
1) AD applicants must have working knowledge of Photoshop and InDesign and knowledge of layout, design and typography. This means you must have at least 1 year of working experience or have taken an undergraduate class or a tutorial (i.e. Lynda.com) in these skills.

Copywriting
There are no prerequisites for the Copywriting track besides the Brandcenter program requirement of having a bachelor's degree. 

Creative Brand Management
1) CBM applicants must be proficient in Excel, Powerpoint/Keynote, and Pages.
2) GRE or GMAT scores are required for CBM applicants. Please have your official score sent to VCU electronically (use institution code 5570 for the GRE and LP8 for the GMAT). We are looking for a minimum GRE score of around 1100 (former scoring) or 300 (current scoring) and minimum GMAT around 540.
3) CBM applicants must have successfully completed a college math class.

Experience Design
1) XD applicants must have a working knowledge of the Adobe Creative Suite and light HTML/CSS knowledge. Each should have a specialty such as video production, animation, 3-D imaging, design, writing, etc. 

Strategy
1) Strategy applicants must be proficient in Excel, Powerpoint/Keynote, and Pages. 
2) GRE or GMAT scores are required for Strategy applicants. Please have your official score sent to VCU electronically (use institution code 5570 for the GRE and LP8 for the GMAT). We are looking for a minimum GRE score of around 1100 (former scoring) or 300 (current scoring) and minimum GMAT around 540.  

 

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