VCU Brandcenter


Rooftop Patio

Students and staff enjoy the rooftop patio on beautiful Richmond days.


Foam Blocks

Students find the colorful blocks on the main floor perfect for concepting sessions.


Main Floor Couches

This area of the main floor is generally a quiet place to do work or just hang out.


Donor Wall

The Brandcenter honors its major donors and friends of the school.


Upstairs Classroom

Students thrive on natural light.


Fishbowl Conference Room

Faculty and students share this conference room, which also serves as interview space for recruiters.



Not your typical historic Richmond building.


Cocoon Room

The walls of this conference room and workspace on the main floor can be raised to the ceiling for an open feel.


Meeting Space

Just outside the media library and faculty office space, students can meet and review awards annuals, trade publications, pop culture magazines, agency and directors' reels, and other resources.

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Mike Hughes Hall

Named for the founding chairman of the VCU Brandcenter (then Adcenter) board of directors, Mike Hughes Hall was originally a carriage house for The Jefferson Hotel, Richmond's finest hotel which opened in 1895.

Renowned architect Clive Wilkinson designed the renovations for the Brandcenter’s new home in 2009. Creative spaces are his specialty, having designed offices for TBWA\Chiat\Day, Mother Advertising, London, the Googleplex, and California Fashion Institute of Design and Merchandising.

See the Brandcenter building come to life.

Our new building sits on VCU's Monroe Park Annex. All Brandcenter

students have access to the VCU libraries, gyms, places to eat, etc.

on the Monroe Park Campus.


Richmond, Virginia

Richmond, Virginia, commonly referred to as “RVA,” is a historic southern city in the midst of a creative rebirth. Richmond is a destination for art-lovers and foodies, and it’s home to a local music scene spanning all genres. Nightlife hotspots range from martini bars to dance clubs to corner pubs. Trendy areas bustle with boutiques, restaurants, galleries and museums. Richmond's temperate climate and location on the James River mean an abundance of outdoor activities, including river-front festivals, concerts, sports and athletic events, outdoor shops and farmers markets.

VCU Brandcenter students inspire a revival of RVA

Richmond named one of Forbes 10 Up and Coming Cities for Entrepreneurs

Richmond named one of The Daily Meal's Best Small Towns for Food

Richmond named Outdoor Magazine's Best River Town in America


Computer and Editing Labs

The Brandcenter’s computer and editing labs are equipped with 42 Macintosh work stations which may be used to edit any digital media graphics, text, page layout or video.


We also have 5 PCs for research use by the strategists and creative brand managers.


All Brandcenter computers are connected to a network that includes file servers with dedicated, protected space for each student.


Video Production

The Brandcenter uses industry standard, all-digital equipment for video production. We have 35 digital video cameras, 20 non-linear editing bays, state-of-the-art lighting and sound equipment available for checkout, as well as Final Cut Pro and other software for editing the best work.

XD Lab

A vital resource for the experience design students, the XD Lab is equipped with two 3D printers, a laser cutter and various other tools, as well as workspace where they can apply their design thinking to build their ideas.