In response to a growing concern from fans and others about the Redskins' name, two teams of Brandcenter students volunteered to see if a positive solution could emerge from this heated situation.
Both teams included rabid Redskins fans and both focused on finding a positive way to evolve to a new and better identity. Their work is not officially sanctioned by the Redskins, but it was informed by research, strategic analysis and deep creative exploration. These students envisioned a better future for the storied team and applied their talents to bringing about this future.
The teams received no compensation, not even a grade. Their work is singularly motivated by a love of this team and the people who fill its stands.
Please enjoy the work and share it with others. We hope it inspires a new day for the team. And if you're a reporter or Redskins official and you want to know more, send us a note here: firstname.lastname@example.org.
Team 1: Rebels
Scott Beard, Strategy
Molly Cihak, Creative Brand Management
Elizabeth Gardiner, Creative Brand Management
Patrick Girts, Copywriting
Nelson Johnson, Experience Design
Ewa Karweta, Experience Design
Kathryn Stern, Experience Design
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Team 2: Navigators
Alex Belgrave, Art Direction
Patrick Farrell, Copywriting
Jeff Rozman, Art Direction
Yichi Zhang, Creative Brand Management
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