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Alumni in the news

AlumniJanuary 16, 2019

Alum Jennifer Clinehens releases first book

This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.

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AnnouncementsJanuary 25, 2019

Brandcenter students complete first ever BC Sprint

Second year students spent the end of their winter break working vigorously on a brand challenge for client sponsor Casper in the Brandcenter's first ever BCsprint. Briefed on Thursday afternoon and presenting on Monday morning, the ten student teams had four days to problem solve, come up with ideas and prepare presentations in a real world "sprint" scenario.

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AlumniNovember 27, 2018

Brandcenter alum started an agency from a rented billboard

Sam Dolphin (Copywriting, 2011) and his creative partners were looking to reintroduce some risk and fun to advertising. So they rented a billboard in Oakland, CA and are using it as a canvas to connect to the community. "In a lot of ways, creativity has turned into a math formula, and we wanted to get back to the fun-unknown-experimentation world that initially inspired us to get in this business.”

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In the NewsNovember 8, 2018

Board member brings AICP Show featuring alumni work to Richmond

Brandcenter board member and AICP President & CEO Matt Miller brings the AICP Show, 'The Art & Technique of the American Commercial" from New York to the historic Byrd Theatre in Richmond every year so that Brandcenter students can see the best work in the industry. This year 13 Brandcenter alums have work in the show.

 

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Analysis & OpinionNovember 11, 2018

Brandcenter alum Rachel Mercer interviewed on We Are Next podcast

Brandcenter alum Rachel Mercer (XD, 2012), Executive Strategy Director at R/GA, talks about why she graduated early to go to VCU Brandcenter, how she found more opportunities when she wasn't given enough work to do at her internship, what newsletters she reads to stay a step ahead of her clients and build their trust, how building a diverse team brought more value to her agency (and the proof!), and her secret to increasing your perceived value in this We Are Next podcast interview.

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Analysis & OpinionNovember 5, 2018

It's A Hard Knock Start-up Life

Brandcenter alum Charles Hodges (CW, 2009), founder of Arts & Letters in Richmond, and other leaders of new agencies are featured in Communication Arts, sharing great advice for starting an agency or creative company. Charles' answer to one question, "What do you want your agency to be known for 5 years from now?" particularly stands out: "If we could be known as one of the most talented and kind places in the business of ideas, I think we’d all be pretty proud."

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AlumniOctober 22, 2018

Haymaker’s Chief Creative, alum Jay Kamath (AD, 2007), Values Hybrid Talents Above All

Jay Kamath went from architecture student to agency co-founder. He and a former 72andSunny coworker started Haymaker in 2017 with a multidisciplinal attitude, hiring people with hybrid talents - and that approach is reflected in the far-ranging avenues that many of Haymaker’s creative endeavors take. In this Adweek article, Jay shares advice and lessons he's learned along the way. 

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In the NewsAugust 31, 2018

Hunter Kelly, Strategy Intern & Akin Abode, Copywriting Intern at HAYMAKER

We Are Next podcast and blog interviewed Brandcenter alum Hunter Kelly (Strategy, 2018) and second year student Akin Abode (Copywriting, 2019) about their internship experience this summer at Haymaker, a young agency started by Brandcenter alum Jay Kamath (Art direction, 2007).

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AlumniAugust 22, 2018

Colgate Palmolive chooses a company started by Brandcenter alum for its first Indian investment

Colgate-Palmolive purchased a 14% stake in Bombay Shaving Company, which was started in 2015 by Brandcenter alum Raunak Munot who graduated from the creative brand management track in 2010. "A lot of this success can directly be attributed back to my education at the Brandcenter," Raunak said. 

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AlumniJuly 12, 2018

Brandcenter grad designed augmented reality tool to aid breast health

2018 Experience design graduate Berfin Ayhan (currently working at frog design) designed an augmented reality app to help women achieve better breast awareness and detect changes.

In this Q&A, Berfin delves into the design challenges she faced, such as figuring out who she was designing for (anyone with breasts?), heightened privacy challenges (the app works in airplane mode to guarantee no data is entering or leaving the app), and how to make users feel comfortable using it regularly.

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In the NewsJune 18, 2018

Recent grad's "Nastybot" featured in FastCo.Design

Berfin Ayhan, 2018 experience design graduate, designed a bot that uses facial recognition tech to automatically respond to internet creeps with snarky comebacks, or block or report them. 

“I think defusing situations with humor can be very helpful,” Berfin says. “You feel like you can be safe behind having fun with it, especially when you’re feeling threatened.”

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In the NewsJune 11, 2018

Three Brandcenter alums make Adweek's Creative 100 list

Blake Winfree (AD, 2003), VP and Creative Director at MullenLowe, and Kevin Weir (AD, 2012) and Chris Colliton (XD, 2012), Creative Directors at Droga5, were named to Adweek's Creative 100 in the category of "rising agency stars who are keeping advertising relevant, fresh, and fascinating."

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