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Alumni in the news

AlumniJanuary 16, 2019

Alum Jennifer Clinehens releases first book

This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.

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AnnouncementsJanuary 25, 2019

Brandcenter students complete first ever BC Sprint

Second year students spent the end of their winter break working vigorously on a brand challenge for client sponsor Casper in the Brandcenter's first ever BCsprint. Briefed on Thursday afternoon and presenting on Monday morning, the ten student teams had four days to problem solve, come up with ideas and prepare presentations in a real world "sprint" scenario.

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AlumniNovember 27, 2018

Brandcenter alum started an agency from a rented billboard

Sam Dolphin (Copywriting, 2011) and his creative partners were looking to reintroduce some risk and fun to advertising. So they rented a billboard in Oakland, CA and are using it as a canvas to connect to the community. "In a lot of ways, creativity has turned into a math formula, and we wanted to get back to the fun-unknown-experimentation world that initially inspired us to get in this business.”

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In the NewsNovember 8, 2018

Board member brings AICP Show featuring alumni work to Richmond

Brandcenter board member and AICP President & CEO Matt Miller brings the AICP Show, 'The Art & Technique of the American Commercial" from New York to the historic Byrd Theatre in Richmond every year so that Brandcenter students can see the best work in the industry. This year 13 Brandcenter alums have work in the show.

 

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