In the NewsJanuary 29, 2019
Watch Brandcenter Alumni Super Bowl commercials
See the list of Brandcenter Super Bowl spots that Brandcenter alumni worked on this year.
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In the NewsFebruary 4, 2019
Decency, fear and other lessons from Super Bowl LIII ads brought to you by VCU Brandcenter alumni
Marika Wiggan comes from a family of advertisers. But she’s the first to have an ad air during the Super Bowl.
In fact, last night’s game debuted Wiggan’s third career Super Bowl ad. The spot for SimpliSafe is the launching point for a larger campaign that Wiggan’s firm, Preacher, has developed for the home security company.
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In the NewsJanuary 24, 2019
Brandcenter alum Yichi Zhang named to Forbes China's 30 Under 30
Brandcenter alum Yichi Zhang (CBM, 2015) was named to Forbes China 30 Under 30 in 2018 after launching a creative consultancy in Beijing that focuses on personal branding.
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AlumniJanuary 16, 2019
Alum Jennifer Clinehens releases first book
This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.
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