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Alumni in the news

In the NewsFebruary 4, 2019

Decency, fear and other lessons from Super Bowl LIII ads brought to you by VCU Brandcenter alumni

Marika Wiggan comes from a family of advertisers. But she’s the first to have an ad air during the Super Bowl. 

In fact, last night’s game debuted Wiggan’s third career Super Bowl ad. The spot for SimpliSafe is the launching point for a larger campaign that Wiggan’s firm, Preacher, has developed for the home security company.

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In the NewsJanuary 24, 2019

Brandcenter alum Yichi Zhang named to Forbes China's 30 Under 30

Brandcenter alum Yichi Zhang (CBM, 2015) was named to Forbes China 30 Under 30 in 2018 after launching a creative consultancy in Beijing that focuses on personal branding.

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AlumniJanuary 16, 2019

Alum Jennifer Clinehens releases first book

This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.

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In the NewsJanuary 11, 2019

Brandcenter Alums Make Adweek's 18 Most Inspiring Super Bowl Commercials

Two Brandcenter alumni spots made Adweek's list of 18 Super Bowl Ads that Inspired the Creative Industry to Step Up Their Game: Volkswagen's "The Force" by  David Povill (CW, 2003)\ and his team at Deutsch in 2011 and Google's "Parisian Love" by Tristan Smith (CW, 2009) and his team at Google Creative Lab in 2010. 

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