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February 3, 2020

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Brandcenter Boasts Record Number of Alumni Ads in Super Bowl 2020

The VCU Brandcenter saw a total of 26 alums contribute to 18 different Super Bowl spots this year — a record number for the program. Brands represented by alumni work include Planters, Olay, Doritos, Bud Light, Facebook and Porsche, to name a few. 


“Our alumni are the creative minds behind some of the biggest brands in the world,” said Vann Graves, executive director of Brandcenter. “We’re proud to see such a huge number of Brandcenter alums behind the scenes of the biggest media event of the year.”


During the watch party, current students chatted and worked on projects while the game aired, then the room fell silent during each commercial set. Brief commentary was exchanged at the end of each spot, and a loud roar of cheers erupted each time a Brandcenter spot played.


Leading up to the Big Game, VCU University Relations talked with a number of our 2020 Super Bowl alums about Brandcenter prepared them for work on a Super Bowl campaign. Their comments are featured in the VCU news story here.


Check out the complete list of alumni spots below. Congratulations to our alums!


Bud Light 

Garrick Sheldon (CW, 2014)

Wieden + Kennedy NYC



Sam Dworkin (CW, 2018)

Mike Rodriguez (AD, 2018)

Goodby Silverstein & Partners 



Adam Tetreault (CW, 2013)

James Moslander (AD, 2004) 

Wieden + Kennedy Portland



Blair Warren (AD, 2014)

Wieden + Kennedy NYC


Hulu feat. Tom Brady

Derek Longest (CBM, 2018)

The Big Family Table LA


Jamaica Tourism

Jas Gill (CBM, 2012)

Beautiful Destinations 


Little Caesars

Lyle Yetman (CW, 2004)

Will Dean (AD, 2004)

Dylan Meager (CW, 2010)

Kerry O’Connor (ST, 2015)

McKinney Durham



Lauren Acampora (AD, 2019)

Sean Johnson (CW, 2019)

Wieden + Kennedy NYC


Michelob Ultra and Michelob Ultra Pure Gold

Melissa Jackson (ST, 2018)

FCB Chicago



Marcus Brown (AD, 2008)

Marika Wiggan (ST, 2010)

Preacher Austin



Grace Chu (CW, 1998)

Badger & Winters NYC



Brittani Kelzenberg (AD, 2018)

VaynerMedia NYC



Steve Gonzalez (AD, 2014)

Cramer-Krasselt Chicago



Shannon Smith (AD, 2016)

Grey NYC



Jodi Shelley (ST, 2001)

T-MOBILE, Director of Global Strategy


Toyota Highlander

Emily Hudson (CBM, 2018)

Saatchi Dallas



Juliana Cole (CBM, 2016)

Yahkeema Moffitt (CW, 2012)

Christian Clay (ST, 2016)

Wieden + Kennedy Portland