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August 2019

What's new

Two color headshots of new BC faculty (KT on left, Tom on right) smiling at the camera.

Two alumni join creative faculty

The Brandcenter is thrilled to announce two new creative faculty hires, both Brandcenter alumni. KT Schaeffer (AD, 2001) and Tom Scharpf (AD, 1998) will begin teaching this fall.

Both KT and Tom bring 20+ years of industry experience: KT in retail and experiential design at companies like Anthropologie, NIKE, and Sugar Paper Los Angeles; and Tom in creative direction, most recently at Leo Burnett but with most of his career at Venables Bell & Partners, creating award-winning work for brands like Audi, Reebok, Chipotle, and Google.

 

Rachel Ensing smiling at the camera, standing inside the Brandcenter, wearing a black and white shirt and red/orange sweater.

Meet our new Director of Recruitment and Admissions

"I initially became interested in admissions because I began to see how many people I had grown up with didn’t have guidance in getting to college — and I counted myself as lucky to have had a lot of guidance."

This summer, the Brandcenter welcomed Rachel Ensing as its new Director of Recruitment and Admissions. Rachel has an M.S. in Higher Education Administration/Enrollment Management from the University of Miami and experience at NC State, The College Board, and Jack Kent Cooke Foundation.

#BCDoesSummer

A large group of Brandcenter students and alumni smiling at the camera, inside Tang and Biscuit in Richmond, VA.

Summer happy hour and intern takeovers

On July 25th, Brandcenter second-years coordinated happy hours in the cities where they are interning to meet the Brandcenter alumni and incoming students who live there. It was great to catch up with fellow Brandfam!

Check out more highlights of our #BCDoesSummer Instagram takeovers to see what our second-years have been up to - from interning, to traveling, and passion projects.

View internship placement >>

A Brandcenter student smiling and holding a diploma rolled up, about to hug a Brandcenter professor.

Class of 2019 job placement

The Class of 2019 has reached 71% job placement in less than 3 months since graduation. From top agencies like Wieden+Kennedy and Droga5, to big-name brands like Disney and Google, to brand consultancies and start-ups, see where our recent grads are starting their careers.

View job placement >>

Alumni spotlight

A still shot of a television ad, featuring a child's shoes and the words: Separation of Children

Alumni wins top honor at Cannes

“We needed to come up with a campaign that convinced and encouraged and reminded people why original journalism is worth paying for.” - Brandcenter alumnus Tim Gordon (Copywriting, 2008), Executive Creative Director at Droga5

The New York Times' "The truth is worth it" campaign by alums Tim Gordon (Copywriting, 2008), Nick Maschmeyer (Strategy, 2012), Chase Kimball (Copywriting, 2014) and their team at Droga5 won Grand Prix in both Film and Film Craft at Cannes - the first time one campaign has taken top honors in both categories.

Read more about the winning campaign and team >

Watch the spot >

See more alumni news >>

Student Work

A digital illustration of a tampon and feminine pad, with the tag

2019 grads win D&AD pencil

Period underwear. Diva cups. Organic tampons. Menstruation is having a moment—for those with access. For millions of others? Not so much. This is the nugget of truth at the heart of the six Brandcenter grads’ winning case study at the 2019 D&AD awards. The team recently made the trip to London to claim their “D&AD New Blood” pencil.

Watch the video >>

 

View more student work >>

Alumni Work

A still shot of a black and white tv ad for Apple featuring a man wearing AirPods and dancing through a city.

Apple Airpods: "Bounce"

Alum Greg Greenberg (Copywriting, 2006) and his team at TBWA\Media Arts Lab created this stunning work for Apple Airpods.

Watch the spot >>

A still shot of a video image featuring a young girl on a couch with a blue Nike swoosh.

The Nike PLAYlist

Alyson Gaiser (Strategy, 2018) and her team at R/GA PDX have created a new sport-inspired series hosted by skateboarder Sky Brown where kids and pro athletes come together to do what they do best: PLAY.

Watch the video >>