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Motion Design with Adobe After Effects

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Meet your instructor:

Rick Plautz
Senior Motion Designer

Rick has been working professionally for 10+ years in the motion design and 3D animation industry, with clients such as Airbus, Pfizer, WalMart, Google, DoorDash, The Martin Agency, Arts & Letters, Discover Card, General Dynamics, Northrop Grumman, and other Fortune 50 companies on the East Coast.

He graduated in Art Direction from the Brandcenter in 2014, where he was voted “Most Likely to Use Cinema 4D for No Reason” unanimously by his peers. Since 2016, he's parlayed that fascination into teaching Experience Design and Art Direction students how to use motion design principles and technical skills to execute on their imaginations.

View Rick's sample reel of 3D work here.

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Program Length: 2 Weeks

Dates: June 7 - 18, 2021

Registration Fee: $750.00

Early Bird Rate / Alumni Rate: $675.00

Early Bird Deadline: May 9, 2021

Instruction Breakdown:

Time Commitment: ~10 hours per week

- 5 hours (max) video tutorials (asynchronous)

- 2.5 hours (max) class presentation (synchronous)

- 2.5 hours office hours (voluntary sign-up, synchronous)

Live Zoom Sessions:

- Monday, June 7: Introduction to the program with Rick (4-5 p.m. EST)

- Tuesdays & Thursdays: Voluntary office hours (4-6 p.m. EST)

- Fridays: Final Presentations / Questions (4-7 p.m. EST)

Program Instruction Details

This is a hybrid 60% asynchronous / 40% synchronous, project-based learning program taught by Rick Plautz, Brandcenter professor of practice. Assignments will be broken up into short, digestible screen capture tutorials and completed on your own time.

Program Description:

Motion design and animation have become ubiquitous in the world of branded content creation. Whether the client requires an Instagram Story, YouTube Pre-Roll, animated GIF, explainer, case study, trailer, or anything else – the content will most likely include an animated asset.

Adobe After Effects is the industry standard for creating these animated assets. For quick-turn assets or idea pitches, it’s too costly and time-consuming to take these tasks out of house. Creatives at every level should understand the power of After Effects to execute on concepts and communicate ideas.

Background:

After Effects is a powerful tool to have in or add to any creative’s arsenal. BCX created this 2-week crash course in After Effects tailored for the advertising and branding industry.

You might ask: “Why can’t I just sign up for a LinkedIn Learning course about this?”

You can… but this BCX program gives you the added benefit of 1-on-1 support to help answer your individual questions, provide creative feedback, and integrate the knowledge from Rick’s 10+ years of experience.

At the end of each assignment, participants will collaborate virtually, share work and knowledge with each other, and ask the instructor questions.

Rick will also be available throughout the program for 1-on-1 meetings to discuss technical issues, concepting help, etc. 

In two weeks, you will have a collection of animated assets, made by you, showing your competence in After Effects.

Topics Covered:

- Animation Basics: Theory / Practice

- Keyframe Interpolation: Controlling how objects move

- Motion Design Theory: Inertia, easing, offset timing, match-cutting, etc.

- Creating and preparing assets in Photoshop or Illustrator to be used in After Effects

- Exporting / Compressing with Adobe Media Encoder

Assets you’ll make from scratch (from guided tutorials):

- Animated GIF

- 10-second Instagram Ad

- YouTube Pre-Roll

- Logo reveal / End Card

Learning Objectives:

You will walk away from this program knowing enough about After Effects to use it to effectively get your ideas on a screen for others to see. You will be able to understand what constitutes compelling and engaging motion design, and how to communicate those needs to other artists.

Who Should Enroll?

Any creative who would like to sharpen their skills and expand their knowledge into motion design for branding and advertising.

Materials Needed:

Make sure to have a computer, a strong internet connection, the Zoom application, and access to the Adobe Creative Suite. All other software, resources, and references will be provided.

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Please contact bcx@vcu.edu with any questions.

After completing a BCX program, participants will receive a certificate of completion, enhanced understanding of the program material, and a new network of professional colleagues.

 

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