Meet the Instructors
Kristen never thought she’d be a CEO. She one hundred percent wanted to be that cool, swashbuckling momma taking her kids on international escapades around the globe. Luckily, she said yes to both. As CEO of The Martin Agency, she works with CCO Danny Robinson to create impactful ideas for clients like GEICO, OREO, CarMax, Old Navy, DoorDash, UPS and Buffalo Wild Wings. They are on a mission to fight invisibility - externally for clients as 84% of ads go unnoticed, and internally to build a culture of inclusivity.
In a short time they’ve eradicated the wage gap by race and gender, leveled the playing field for women in leadership and tied diversity to business goals. And their work has not gone unnoticed. In 2019 Kristen was named AdAge Exec of the Year and in 2020 Martin was named Agency of the Year by Adweek, after posting 30% growth during the pandemic.
They believe in leading with heart, in overcoming fear, and that real creative magic lies somewhere in between.
Jordan is an experienced brand practitioner, entrepreneur, and educator. Drawing from deep experience in retail and manufacturing sectors, he takes pride in developing simple methods for organizational change based in economic, philosophical, and communication applications.
In addition to teaching at the Brandcenter, Jordan offers brand and design consulting through his practice, Major Easy. Design partners include The LEGO Group, Richmond Grid Magazine, Wine & Beer Supply, Tidewater Cellars, River City Roll, Grenova Solutions & Lincoln Financial Wealth Consulting Group.
Jordan also owned and operated a drinkware business subsequently acquired by new ownership in 2019. He has served as a Senior Marketer with The LEGO Group, MINI/BMW Account Manager with Butler, Shine, Stern & Partners, and Public Relations Manager at The Westport Group.
He has a bachelor's degree from Appalachian State in Business Relations and a master's in Creative Brand Management from the Brandcenter at VCU. In his spare time Jordan is a determined Yardsmith & Grass Warrior. Dad to a couple kids growing up dangerously similar to himself. Husband to another Brandcenter graduate who is responsible for every good thing that has ever happened to him.
Jennifer Clinehens is currently CX Strategy Director at Havas CX Helia, London. She’s used the power of behavioral science and psychology to improve experiences for brands like AT&T, McDonald’s, Adidas, O2, Lloyds Banking Group, and Compare the Market on both the agency and client-sides.
A recognized authority in applying behavioral science to the real world, Ms. Clinehens is the author of “Choice Hacking: How to use psychology and behavioral science to create an experience that sings,” and the host/co-host of the podcasts “Choice Hacking” and “Everybody Hates Your Brand.”
Benita Conde is the Founder, Coach, Consultant & Speaker of Create Radical Love, LLC a life coaching and consulting approach for people who want to radically love their whole life experience, not just compartmentalized parts of it. Benita is an advertising industry expert with 20 years of experience supporting and guiding the careers of creative people. She held leadership roles in resource management, project management, recruiting and talent development at agencies such as Fallon NY, BBH NY and Anomaly NY and led creative recruiting for North America at the global executive placement firm, The Talent Business. Benita has experienced the coaching process as a client, completed the year-long Tier 1 Civilization Upgraders Leadership Training program led by Bentinho Massaro in 2019 and has been sober for over 13 years. Benita’s first professional role was that of classical ballet dancer in NYC. She brings that discipline, devotion and her love for choreographic movement, creative collaboration and creative passion into all that she does.
In July of 2017 Benita left her most recent agency role at Anomaly NY, jumped into the unknown and launched Create Radical Love in October 2017. She now works with individuals globally as a holistic coach guiding each client to lead with intuition, define a calling and take action from that aligned, excited and Infinite place across all aspects of their life experience. She also works with creative businesses, educational institutions and industry groups as a coach, consultant, workshop facilitator and speaker. In addition, she is the Wellness Strategist for VCU Brandcenter. There is nothing that lights her up more than to see people step into their true excitements, their true freedom and watch them wake up to what is infinitely possible for themselves and their businesses. If she can create and live a radically loved life, so can you!
Carmina is a force of nature and her passion is fighting for the rights and visibility of each and every individual. As a mom, a wife and the youngest of five siblings hailing from Puerto Rican roots, Carmina has a deep appreciation for the fact that we all walk different paths, a characteristic that has informed her approach to work and life. She uses that power of positive intent to drive growth and tackle some of the agency’s biggest challenges.
Serving as The Martin Agency’s first-ever Chief Culture Officer, she has made huge strides in building a more collaborative environment – beginning with updating the agency values and vision alongside the core executive team. Drummond’s efforts include a laser focus on inclusion and respect for both employees and clients as it relates to race, ethnicity and gender identity; ensuring pay equity; creating sweeping initiatives in managing diversity; updating development and education; and creating a program of staff appreciation during challenging times. And that’s just the tip of the iceberg.
For the past decade, Natalie has worked as a consultant with executive teams—both nationally and internationally—to develop strategies aimed at fostering growth and innovation, shifting organizational culture, and engaging employees. She has driven large-scale change and innovation initiatives inside Fortune 500 companies alongside sales, customer service, R&D, and new product innovation teams, to name a few. She has certifications in mediation, mindfulness-based stress reduction (MSBR), and yoga instruction (200RYT). She was promoted to CEO before the age of 30.
As a child, Natalie was the one to raise her hand with “just one more question.” Never satisfied with a standard response, she wanted to know more, learn more, do more. That innate curiosity and insatiable craving for informed action powers her today. She has the rare ability to toggle seamlessly between big-picture thinking and in-the-weeds execution. She listens, digests, and synthesizes information on the spot, reflecting back key points while remaining remarkably objective. She truly likes people. She loves figuring out what motivates them. And she believes their intellect and spirit have limitless power to drive business outcomes. She is often described with the same select adjectives. Unflappable, intelligent, diplomatic, and level-headed are among them.
During his twenty-year career, Rick wrote the first ever ‘social media forward’ car launch campaign in automotive history for Toyota, directed a Heisman House television special for ESPNU and held the position of Creative Director at Chiat/Day, Los Angeles and David & Goliath. Most recently, he served as Executive Creative Director at Fallon.
Rick has worked with the marketing executives of Toyota, Miller Lite, The Grammys, Kia Motors, Facebook, Samsung and Arby’s to create memorable, award winning work and is not above using his own children in order to sell the best creative. Yes, you’ll hear that story, it’s a good one.
Program Length: 6 weeks
Dates: August 2 - September 10, 2021
Registration Fee: $1,300.00
Early Bird / Alumni Rate: $1,170.00
Early Bird Deadline: July 4, 2021
Time Commitment: 4-8 hours per week
- 2-4 hours per week of Asynchronous on-your-own-time material
- 2-4 hours per week of Synchronous live Zoom sessions
Strategy and culture are among the primary levers at top leaders’ disposal in the never-ending quest to maintain organizational viability and effectiveness. Strategy offers a formal logic for the company’s goals and orients people around them. Culture, however, is a more elusive lever, because much of it is anchored in unspoken behaviors, mindsets, and social patterns. Culture expresses goals through values and beliefs and guides activity through shared assumptions and group norms.
When aligned with strategy and leadership, a strong culture drives positive organizational outcomes. Developing leaders for the future requires a fresh approach to developing forward-looking strategy and culture. For better or worse, culture and leadership are inextricably linked. As someone once said, culture eats strategy for breakfast.
The best leaders are fully aware of the multiple cultures embedded in an organization, can sense when change is required, and can deftly influence the process. Influential leaders often set new cultures in motion and imprint values and assumptions that persist for decades. Over time, an organization’s leaders can also shape culture, through both conscious and unconscious actions.
Through this program, leaders can harness the power of culture in their organizations and assess its alignment with strategy. The program will also cover how aligning culture with strategy can help build organizations that thrive in even the most trying times.
The Winning X Factor: Culture | Led by Kristen Cavallo & Carmina Drummond
What’s happening with companies (#metoo, #timesup and #blm) aren’t HR issues. They are culture issues. Power issues. Many companies talk about diversity but remove disruptive people. That’s rationale for homogeneity. Culture is candor. It’s sweat. It’s embracing differences productively. It’s public. It’s sometimes messy. And when done well, it’s a force multiplier in business. Listen to The Martin Agency’s Chief Culture Officer, Carmina Drummond, and Chief Executive Officer, Kristen Cavallo discuss their strategy for building an internal culture that contributes to external success.
The Art and Science of Creative Leadership | Led by Jennifer Clinehens
Success in creative leadership requires an understanding of your psychology as well as that of your clients, stakeholders, and team. Strong leaders must be empathetic and able to persuade, with growth mindsets that help them flex to meet ever-changing industry demands. This session will combine the latest evidence-based approaches from behavioral science, neuroscience, and psychology to become leaders that lift-up and empower teams.
Prankster Economics | Led by Jordan Childs
This is a workshop covering new approaches to managing companies and markets. What can we learn from pirates, outlaws, and hackers? Primarily, that living outside the law requires energy and ingenuity, not to mention serious organization and cooperation. Consider pirates of the eighteenth century who practically shut down transatlantic trade–their success was not random. In contemporary times, the creativity, willpower, and innovative nature of prankster economics are valuable tools, and can help you get ahead. It’s not about being on the fringe and trying to break in, but about bringing the fringe into the center and revolutionizing from the inside out.
Intuitive, Empathetic, and Empowered Leadership | Led by Benita Conde
Reconnect with your intuition, get clear on your highest excitements, define your personal calling, and operate from a more empowered space in your own life so that you can lead others from this aligned and inspired place. This session will take you on an inner journey, guiding you to more self-awareness, cultivating empathy (which allows for more inclusivity) and leads to more empowered interactions with others. Break through the fear, lack-belief, and scarcity mindset that pulses loudly in the creative business world and create more positive, empowered, and fulfilling outcomes for you and others.
Conflict as a Catalyst for Individual & Organizational Growth | Led by Natalie Garramone
Employees who feel heard and leaders who bring forward initiatives are valuable assets. They collaborate and complete new projects. They stay at the company. Easing the anxiety around difficult conversations transforms an organization. This session and accompanying interactive and reflective exercises are designed to solve existing problems and create systems that participants can consistently employ to make conflict constructive.
Lion Tamers: How to Sell Ideas and Manage Clients | Led by Rick Utzinger
So you have a great idea. Congratulations. That’s never easy but it’s also just table stakes. If you can’t sell the idea to your client, all is for not. What this session will do is provide multiple tips on how to sell to clients of all types, how to take unexpected feedback and make it work in your favor and how to hold the line when necessary. You want your ideas out in the world. This session will help you get them past the gatekeeper, fully intact.
- Participants will learn how to understand your particular team’s dynamic in order to manifest a creative, productive environment
- Blended management tools designed to accelerate cultural and strategic team development
- Updated, Tactical Leadership tools and frameworks
- Redesigning the corporate structure based on equity and individual value
- A host of tangible, new ways to inspire and motivate your teams and partners authentically
- New approaches to managing companies and markets blending narrative economics, philosophy, and communication
- Leadership strategies for clients, instilling courage, measurement, and trust
- Learn to identify the key attributes of both group culture and your individual leadership style
Who Should Enroll?
Creatives who are looking to gain a wider knowledge of modern day leadership skills and guide their teams more effectively. Those currently in a leadership position or anyone with clear career aspirations will flourish in this program.
Make sure to have a computer, strong internet connection, and the Zoom application. All other software, resources, and references will be provided.
Please contact email@example.com with any questions.
After completing a BCX program, participants will receive a certificate of completion, enhanced understanding of the program material, and a new network of professional colleagues.