VCU Brandcenter Icon VCU Brandcenter

The history

From advertising to creative problem solving

The VCU Brandcenter started out as an innovative, real-world approach to advertising education. Today, we're an influential nucleus that brings new ideas to the world of brands, businesses, causes and communities.

Our story begins in 1996 with the launch of the VCU Adcenter.

We were the brainchild of Diane Cook-Tench, a partner at The Martin Agency. She recruited leaders from the world's most powerful advertising agencies to join the board. She brought in demanding teachers who were leaders in their fields to challenge students.

Twelve years later, in 2008, we changed our name to the VCU Brandcenter to reflect our curriculum's shift from advertising to brand expression in all forms.

Over the years, we expanded to add new disciplines like creative brand management and experience design.

What hasn't changed is an abiding belief that creativity can be a powerful force in a world that desperately needs new ideas.

No. 1 graduate advertising program in the U.S.

- Creativity Magazine

O'Toole Award for best portfolio school

- American Association of Advertising Agencies

Top 5 digital media and marketing school

- Advertising Age

Top 60 design and business schools

- Businessweek

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