VCU Commons Theater
907 Floyd Ave.
Vice President/Creative Director, The Martin Agency
Topic: ENABLE AUDIO: How music can supercharge your idea, your brand, and your creative life
Music is a language everyone can understand, but few marketers can really speak it. In this presentation, you'll learn the basics of how to select the perfect licensed track, how to create an original ad-song (or at least the beginning of one), how to craft a successful artist partnership, how to think about music in a short-form content world, and perhaps most importantly, how to use music as a personal tool for inspiration, connection, and creative renewal.
Since launching his first music-driven campaign for FreeCreditReport.com in 2007, David Muhlenfeld has created dozens of music-driven spots for The Martin Agency clients including Coca-Cola & Walmart, Comcast/Xfinity, Sabra, Norwegian Cruise Line, and most notably, Oreo. His “Wonderfilled” songs have been recorded by artists including Adam Lambert, Owl City, Kacey Musgraves, Tegan & Sara, Chromeo, Lights and Yelle, and have been translated into foreign languages from Arabic to Mandarin Chinese.
David has been profiled by Adweek and the SESAC music magazine, and interviewed by the New York Times, MTV and numerous blogs. He has earned awards at Cannes Lions, One Show, Clio, London International and the Effies, and his Oreo work is in the permanent collection of the MoMA. He has spoken at Cannes Lions, Eurobest in Helsinki and Dani Komunikacija in Croatia. He was also interviewed alongside some of the most famous names in advertising in Uli Reese’s 2015 book Great Minds on Music, Brands and Behavior.
A specialist in helping brands express themselves through music, David also runs his own boutique music company, English Major LLC.