VP Creative Strategy / Digitas
Topic: Move Culture or GTFO
Vanessa Toro is Vice President of Strategy at Digitas. She is responsible for providing strategic and creative direction for clients and partner agencies alike. Relentlessly focused on helping brands harness culture, Vanessa has led the thinking for clients such as Delta Air Lines, T-Mobile, BlackRock, FIS Global and Mondelez.
In a previous life, she delivered limited edition collaboration partnerships between street artists and brands such as Stussy, Nike, Burton, KidRobot and ASOS. She apologizes for the resulting Hypebeast zeitgeist.
Vanessa believes advertising, at its best, propels culture forward rather than merely functioning as its mirror.
She hates jargon.