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Friday Forum

headshot of a Allison Arden wearing white with her face on her palm, elbow resting on the back of a chair, looking up towards the ceiling
Friday, March 23
11 a.m. - 12:30 p.m.

VCU Commons Theater

907 Floyd Avenue

Allison Arden

Founder & CEO, SOUL + CO

Topic: Finding Soul: Thoughts on Well-being, Meaning & Success

Allison will explore the science and art of creating a holistic life, connecting the dots on research and experiences, sharing stories from her time as Ad Age publisher, becoming an author and an entrepreneur.


Allison launched SOUL + CO to work with enlightened leaders looking to create collaborative cultures by helping employees improve well-being, overcome obstacles, and develop more meaningful connections with others to drive success.

Allison is a transformational business leader, author, and advocate for leveraging our platforms for good. She spent the majority of her career launching new businesses within Advertising Age, the media platform for the advertising, marketing, and media industries. As the brand's publisher for nearly a decade, she steered Ad Age through the most volatile period in its 80-year history, amidst the economic downturn at the center of an industry undergoing seismic change. This experience gave her a deep appreciation for the incredible challenges we face in business and personal transformation, as well as a passion for finding the opportunities in these moments.

Allison's first book, The Book of Doing: Everyday Activities to Unlock Creativity and Joy, helps inspire curiosity, reignite passion, and find delight in all you do. A three-time New York City marathoner, Allison is a Brooklyn native, now living in Manhattan with her husband and their two children.