Vice President, Global Brand Marketing / Headspace
Topic: Care for Every Moment | Brand & Content Marketing at Headspace Health
Amy Davis is a marketing leader with over 17 years of experience delivering breakthrough strategies for some of the world’s most beloved brands. She specializes in helping brands carve new paths and deliver step change results.
As Vice President of Global Brand Marketing at Headspace, she is responsible for leading Brand Strategy, Content Marketing, Social Media, Web, and Brand Operations. After joining Headspace in 2021, she helped steer the brand through a corporate merger with digital therapy brand, Ginger, to create the most comprehensive, global digital mental health solution, offering products for both consumers and businesses.
Prior to that, she spent 4.5 years at Hulu where she reinvigorated the brand to unlock years of accelerated subscriber growth after it had stagnated. During her time at Hulu, she helped launch the Live TV product, built a number of award-winning ad campaigns, and spearheaded the development of Hulu’s first-ever global design system, The Vessel. And before that, she helped build Netflix’s first brand strategy platform, which led to the development of the renowned Stacks visual system.
Prior to going in-house, Amy spent a decade leading teams at brand consultancies and creative agencies, including Siegel+Gale and Sterling Brands.
Amy graduated from UVA in 2005 and currently lives in Woodland Hills, CA with her husband, two toddlers, and a rescue bulldog.