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Anya Liddiard
Brand Strategist, INNOCEAN (ST, 2011)
Erin Bohlender
Director of Brand Strategy at INNOCEAN
Topic: DEFINING YEARS
Predicting The Future By Listening To Our Past future
Bio:
Anya Liddiard
Anya has a deep passion for connecting consumers with brands. She is a hybrid strategist who merges her branding skills with behavior-change techniques to create meaningful experiences that last. She sharpened her branding skills at TBWA/Chiat/Day, Maxus and George P. Johnson. Then, by working with social impact start-ups and behavior change consultancies, she learned to develop strategies that inspire action. Anya now works at INNOCEAN, leading electric vehicle communications for Hyundai and all retail marketing initiatives.
Erin Bohlender
Erin is an information junkie who loves ideas that connect and enlighten. She is currently a Strategy Director at INNOCEAN working on the Hyundai brand. Prior to joining INNOCEAN in July 2020, she rose through the strategy ranks at Siltanen & Partners Advertising working on a variety of industries including real estate, QSR, personal care products, education, alcohol and insurance. She also volunteers for the 4A’s Institute for Advanced Advertising Studies as an Assistant Program Director, helping up-and-coming advertising talent develop pitches for real-world brands.