CCO / the community
Topic: Don't Take the Money
Frank joined the community as CCO of the New York office in January, 2020. Yes, that 2020. With hard work and creativity, he led the team from adversity and uncertainty to creating some of the agency's best and most awarded work.
In just two years, Frank has led four consecutive top performing campaigns for OREO, all of which have been some of the brand’s most successful campaigns from the past decade.
The OREO Doomsday Vault, which turned a fan tweet into an asteroid-proof doomsday bunker in the Arctic Circle, had the #1 share of voice among all brands in social media the entire month it launched. It was also ranked in the top 10 most awarded campaigns of the year.
That project was quickly followed up by The OREO Offering. A timely reaction to the government disclosures on UFO sightings, which outperformed the high bar set on the Oreo Vault on every KPI, including impressions and media coverage.
Then came the OREO Thins Protection Program. By giving half of the packaging to other non-kid friendly brands, they allowed parents to hide Oreo Thins in plain sight of their children. And repositioned the lighter, thinner OREO Thins as the OREO for Adults.
And, lastly, together with Blockbuster, they re-launched OREO Cakesters.
Frank’s social-first and culture-led work with OREO has caught attention outside of the industry, inserting OREO into pop culture and giving the brand billions of earned media impressions.
Beyond OREO, Frank also helped lead the global launch for Amazon’s The Climate Pledge, which challenged businesses and CEOs to do better for the environment. And brought in Netflix as a new client, under which we recently launched a partnership with Tanqueray to celebrate Season 2 of Bridgerton.
In the past two years, the community was ranked as the #9 most awarded agency in the US (the Gunn Report), #6 on Fast Company’s most innovative agencies in the world, and Frank was named Adweek’s Creative 100: Agency Leaders Reshaping the Industry.
Prior to the community, Frank worked at 360i, KBS, Deutsch, DDB, Arnold, and Hill Holliday.