VCU Commons Theater
907 Floyd Avenue
Founder/Wolf & Wilhelmin
Topic: Werk, Werk, Werk, Werk, Werk
Being radical about brand purpose: How brand strategy can change the world
Heidi started W&W to work with brave clients and a collection of kick-ass talent to make premium, provocative strategies for future-loving businesses like Nike, Google, lots of startups and the White House. She’s the co-chair of the Creative Alliance, an organization that matches powerful initiatives with powerful creators to make a positive change in the country by activating communities. Outside of work, Heidi is probably on a run or on her Harley. She created Six Items or Less, a clothing consumption experiment that was featured in the New York Times, Good Morning America, as well as press all over the world. She also spent two years traveling the country for her American Dream project, an exploration into understanding what makes America tick today.