Friday, Feb. 28
11 a.m. - 12:30 p.m.
VCU Institute for Contemporary Art
601 W Broad St
Jean Scofield & Kris Roggemann
Executive Creative Producer & Creative Producer/Partner / Mophonics
Topic: Cutting Through the Noise: How to Successfully Leverage Audio in Branding Strategy
Whether you are developing a mnemonic for your brand, creating original music or trying to license a big song, audio plays a huge role in creating a strong brand narrative. We will explore the behind-the-scenes creative process, the importance of developing a cohesive sonic strategy as well as the opportunities that new and emerging technologies bring to the table.
Bio:
This forum will be led by Jean Scofield and Kris Roggemann from Mophonics, a bi-coastal music and sound agency. In addition to their current roles at Mophonics, Jean brings over a decade of agency-side experience in the music departments of BBDO and McGarryBowen, and Kris brings a deep background from the worlds of music publishing (Warner/Chappell, Universal Music Publishing Group) as well as record labels (Rhino Entertainment).
Tune in to our live stream at 11 a.m.: http://mssvideo.vcu.edu/ICA