VCU Institute for Contemporary Art
601 W Broad St
Jean Scofield & Kris Roggemann
Executive Creative Producer & Creative Producer/Partner / Mophonics
Topic: Cutting Through the Noise: How to Successfully Leverage Audio in Branding Strategy
Whether you are developing a mnemonic for your brand, creating original music or trying to license a big song, audio plays a huge role in creating a strong brand narrative. We will explore the behind-the-scenes creative process, the importance of developing a cohesive sonic strategy as well as the opportunities that new and emerging technologies bring to the table.
Tune in to our live stream at 11 a.m.: http://mssvideo.vcu.edu/ICA