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Friday Forum



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Two black and white headshots of the speakers side-by-side, Jean on the left and Kris on the right.
Friday, Feb. 28
11 a.m. - 12:30 p.m.

VCU Institute for Contemporary Art
601 W Broad St

Jean Scofield & Kris Roggemann

Executive Creative Producer & Creative Producer/Partner  /  Mophonics

Topic: Cutting Through the Noise: How to Successfully Leverage Audio in Branding Strategy

Whether you are developing a mnemonic for your brand, creating original music or trying to license a big song, audio plays a huge role in creating a strong brand narrative. We will explore the behind-the-scenes creative process, the importance of developing a cohesive sonic strategy as well as the opportunities that new and emerging technologies bring to the table.

Bio:

This forum will be led by Jean Scofield and Kris Roggemann from Mophonics, a bi-coastal music and sound agency. In addition to their current roles at Mophonics, Jean brings over a decade of agency-side experience in the music departments of BBDO and McGarryBowen, and Kris brings a deep background from the worlds of music publishing (Warner/Chappell, Universal Music Publishing Group) as well as record labels (Rhino Entertainment).

Tune in to our live stream at 11 a.m.: http://mssvideo.vcu.edu/ICA