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Friday Forum



Two headshots of Elizabeth Paul and Jeanine Pang side by side in black and white.
Friday, Nov. 19
11 a.m. - Noon

Zoom

Jeanine Celeste Pang 

Sr Creative Director, Voice / Old Navy

Elizabeth Paul

Chief Strategy Officer / The Martin Agency

Topic: Martin x Old Navy "BodEquality" Campaign

Bio:

Jeanine is a senior creative director at Gap Inc., leading brand voice and conceptual storytelling for Old Navy, the fastest-growing apparel brand in the US with over 47 million customers.

She has also written for various outlets, including Vogue, Refinery29, Conde Nast Traveler and The New York Times T Magazine.

A native of California, Jeanine began her career as a video journalist for CNN and went onto Vogue, then W, where she became an online writer and editor. She holds a B.A. from the University of California, Berkeley and an M.S. from Columbia University’s Graduate School of Journalism. Briefly, she studied International Politics and Creative Writing at Oxford University.

She is currently working full-time in Berkeley, mainly on Zoom, with seven different beverages around her at any given time. According to co-star astrology, she is fluent in emotional mousetraps.

 

Elizabeth Paul is this a sponge of humanity. She’s the person you want on your trivia team—equally versed in “Schitt’s Creek” as she is in pop psychology and behavioral economics. As one of the youngest chief strategy officers in the industry, she’s the match behind numerous brand hot streaks and award-winning campaigns. She doesn’t just read about culture, she creates it.

As CSO, Elizabeth makes sure The Martin Agency embraces every chance and challenge to lean into our mission to fight invisibility. She authored the Visibility Brief, an open-source tool to check bias blind spots and illuminate insights in a way that also broadens our perspectives as marketers. The tool has been downloaded 24,000 times (from Brazil to Great Britain) — and is being uses by competitive agencies, brands and universities all over the world. Under her leadership, Martin’s work has become more representative of culture for GEICO, Old Navy, OREO, DoorDash and UPS (to name a few).

Elizabeth was named AdAge’s CSO of the Year in 2021, Campaign US’s Strategist of the year in 2020 — and helped lead The Martin Agency to become Adweek’s US Agency of the Year her first year back. She is also chair of the 4As Strategy Committee.