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Friday Forum



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Friday, Sept. 20
11 a.m. - 12:30 p.m.

VCU Institute for Contemporary Art
601 W Broad St

Jennifer London

EVP, Insights & Strategy, Edelman DC Digital

David Benbassett

Senior Digital Strategic Planner, Edelman DC Digital

Laura Gentles

General Manager, Brand/ Edelman DC Digital

 

Topic: Edelman DC Presents: Earning Brand Trust

Today’s consumer makes buying decisions based on ‘Brand Trust’— learn how Edelman is winning them over with earned-centric creative content and storytelling.

Bio:

Located blocks from the center of U.S. government, Edelman's Washington, D.C. office brings a public affairs perspective to all aspects of our work. Whether it's helping a client cultivate an echo chamber of supporters, or creating pitch-perfect messaging around a divisive issue, we draw upon our understanding of how Washington works to help clients manage issues and reputations. Our staff of more than 225 includes former journalists, campaign veterans, political speechwriters, White House staffers and legislative aides.

But our work extends far beyond Capitol Hill. We serve clients in areas including corporate affairs, food and beverage, health care, energy, technology, and international affairs. From project work, to national campaigns that integrate our in-house partners at Edelman Intelligence and United Entertainment Group, we help clients proactively tell their stories and navigate challenges in all parts of the world. While we bring a disciplined communications approach, we also bring creativity and innovation through tools like Multiplier, our pioneering software that combines website management, grassroots advocacy, social media engagement and deep data analysis for intelligence at our fingertips.

To our staff, being inside the Washington Beltway means being part of a vibrant urban community. We participate in the D.C. PR holiday food drive, organize volunteer groups to serve hot meals at So Others Might Eat, and share our knowledge by tutoring in neighboring schools.