EVP, Executive Partner, Account Leadership / The Martin Agency
Topic: Account Leadership Principles + Values
“Work that’s soulful, provocative and brave only ever comes from a place of greatness — great leadership, great thinking and great creativity that’s built on the foundation of a great client-agency relationship,” shares DoorDash Chief Marketing Officer, Kofi Amoo-Gottfried.
Kofi also says that Jordan Muse is the embodiment of greatness.
As Martin’s EVP, Executive Partner for Account Leadership, truth is Jordan’s power. He maneuvers through bullshit and lip service in a way that opens hearts and minds — and even reshapes the core of creativity. His power cuts through even the thickest barriers: insecurity, doubt, POLITICS and more. Jordan is the one who paddles harder when things get tough. He’s stable legs on unstable ground.
That’s why Jordan’s steering Martin’s account leadership department and some of its key accounts: Buffalo Wild Wings, Royal Caribbean, Old Navy, DoorDash, Hanes, Sabra, Google, and Amazon.
Greatness is jumping from third to first in your category at the onset of a pandemic, and holding that position while dedicating your brand to saving restaurants. That’s what Jordan’s helped DoorDash accomplish. Greatness is getting a legendary rap group to change its name without a hitch. The “Boneless Thugs-N- Harmony” campaign remains B-Dub’s most buzz-worthy work, garnering 450M+ earned-media impressions from the likes of Rolling Stone, E! News, Vice and other outlets. Pandemics aside, Jordan’s been a big part of giving die-hard sports fans something to cheer for with culture riots like the “BnB Dubs” and “Sports Live On” campaigns. Work like this has led to Martin winning Adweek’s Agency of the Year back to back. Meanwhile, Jordan snagged Campaign U.S.’s 2022 Account Person of the Year - Silver.
Prior to joining Martin, Jordan led other brands to greatness at Wieden + Kennedy, BBDO and Muse Communications. We’re talking Nike, Sprite, Old Spice, American Honda and more. This includes the development of award-winning campaigns like “The Man Your Man Could Smell Like” and Nike’s 2016 Olympics anthem that united the U.S. Men’s and Women’s Basketball teams in partnership with then up-and- comer Chance The Rapper for a unique rendition of the national anthem.
At each place he’s worked, Jordan emphasizes creating a culture of inclusion and true partnerships between people and clients. All voices get heard. People lead without ego. Everyone — and ultimately the brands he serves — gets pushed to be the best version of themselves.
This people-first approach is integral to Jordan’s career. He sees fueling the progress and aspirations of his peers as a way to give back for the mentorship and encouragement he’s received throughout his time in advertising. He’s deeply involved talent growth, career pathing, mentorship opportunities and inclusion efforts for his department and Martin at large.
It’s especially important to Jordan to create environments rooted in diversity, growth and authenticity, and to mentor BIPOC talent. He knows that the work lands a better impact when the team creating it reflects culture: He requires that at least 50% of all candidates he sees for an open position be BIPOC.