VCU Commons Theater
907 Floyd Avenue
Nikki Baker & Leslie Shaffer
Executive Creative Directors, Fallon New York
Topic: Truth Nuggets
A lot of people have come here to show you the great advertising they have created. We are here to drop some advertising truth nuggets on you. With a side of honey mustard.
Leslie Shaffer and Nikki Baker have been creative partners for a long time— in fact, they started working together at DDB San Francisco when Uber launched. They then went to GSD&M together, where they led creative on Southwest Airlines and other brands and ate their weight in breakfast tacos. They now lead the creative department at Fallon NY.
Nikki is from Minnesota and is a Wisconsin Badger. She has an art direction background and attended Miami Ad School in Minneapolis.
Leslie is a writer and went to a tiny liberal arts school you’ve never heard of. She faked her way into advertising.
One has a baby and one has a dog and one has teeth that are sensitive to cold and one has a bad habit of interrupting. It doesn’t matter who has what because they are a team and in it together.