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Friday Forum

Saneel Radia headshot he's smiling wearing a white shirt and blazer
Friday, Feb. 16
11 a.m. - 12:30 a.m.

VCU Commons Theater

907 Floyd Avenue

Saneel Radia

Executive Vice President, Global Head of Consulting, R/GA

Topic: But Seriously, WTF is Business Transformation?

Let Saneel Radia, EVP, Global Head of Consulting at R/GA field that one. His talk will give you a clear definition of innovation in a world of jargon, and a clear view of what transformation actually looks like in the world of business. You’ll learn more about the agencies and firms competing for innovation work (i.e., your potential future employers), and understand which are best equipped to actually innovate. He’ll close with some of R/GA’s own consulting work and a Q&A.


Saneel Radia leads the company’s global business consulting practice where he helps C-level executives innovate by enabling the creation of new businesses, models, products and brands that drive growth during times of disruption. He oversees a multi-disciplinary team of strategists, innovation consultants, designers branding and UX specialists and to advise the world’s leading companies such as Walmart, Newell Brands, and the Campbell Soup Company on how to adapt to the demands of the connected age.

Saneel previously founded and ran Publicis Groupe’s incubator-for-hire Finch15, which creates new digital businesses for brands. Prior, he ran BBH Labs North America, earning the company’s first-ever Webby Agency of the Year in 2012. He has led strategy and innovation for diverse clients including Google, BMW, HP, P&G, VISA, and Verizon. Concurrently, Saneel is Founder and President of Greatest Good, an unprecedented non-profit platform that allows thought leaders across multiple industries to donate their time to charitable causes they’re passionate about.

He has been recognized as an Internationalist “Agency Innovator,” an Advertising Age “Twentysomething,” a Mediaweek “Media All-Star” in the Non-Traditional category, as one of AdWeek’s 40 under 40 “Influentials,” one of 4A's 100 People Who Make Advertising Great and received MAIP’s prestigious Paragon Award. His work has won numerous awards including Webbys, Cannes Lions, One Show Pencils, Most Contagious Awards and Effies. Saneel holds an MBA in Management from the Berlin School of Creative Leadership.