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Friday Forum

A collaged image containing two headshots of men posing for a photo.
Friday, Nov. 8
11 a.m. - 12:30 p.m.

VCU Institute for Contemporary Art
601 W Broad St

Tim Gordon (CW, 2008)

Executive Creative Director / Droga5

Nick Maschmeyer (ST, 2012)

Brand Strategy Director / Droga5


Topic: The Truth is _______.

How The New York Times brand was built on a single word.


Tim Gordon came to Droga5 in 2008 as one of the first creatives. Having helped grow the agency during its formative years, Tim rose the ranks in the creative department and was promoted to Executive Creative Director in 2017. As one of Droga5’s first employees, Tim has been pivotal behind acclaimed creative work for clients including Puma, Under Armour, The New York Times, and Chase. As Co-Chief Creative Officer,  Tim oversees the creative department in New York continuing to foster high-caliber creativity for all of Droga5's clients.


Nick Maschmeyer began his career at Droga5 in 2012 as a brand strategist, a role that perfectly triangulates his obsession with culture, creativity, and communications. Since then he has channeled those passions into building influential brands for a wide range of clients across many industries, including The New York Times, Chase Bank, Newcastle, Dos Equis, and Mailchimp. His work has been recognized for being both creative and impactful, winning multiple Cannes Lions for creativity and effectiveness, as well as several Effie and Jay Chiat Awards for strategic thinking.

Brandcenter Forum presentation