News

In the NewsJanuary 29, 2019

Watch Brandcenter Alumni Super Bowl commercials

See the list of Brandcenter Super Bowl spots that Brandcenter alumni worked on this year.

AlumniJune 12, 2017

Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech

Brandcenter alums Casey Rand (CW, 2008) and Karen Land Short (AD, 2008) at Droga5, and Ryan Niland (CW, 2015) at Wieden + Kennedy, PDX, made the list of names you need to know right now in marketing, media and tech.

In the NewsJanuary 24, 2019

Brandcenter alum Yichi Zhang named to Forbes China's 30 Under 30

Brandcenter alum Yichi Zhang (CBM, 2015) was named to Forbes China 30 Under 30 in 2018 after launching a creative consultancy in Beijing that focuses on personal branding.

In the NewsJanuary 11, 2019

Brandcenter Alums Make Adweek's 18 Most Inspiring Super Bowl Commercials

Two Brandcenter alumni spots made Adweek's list of 18 Super Bowl Ads that Inspired the Creative Industry to Step Up Their Game: Volkswagen's "The Force" by David Povill (CW, 2003)\ and his team at Deutsch in 2011 and Google's "Parisian Love" by Tristan Smith (CW, 2009) and his team at Google Creative Lab in 2010.

AlumniJanuary 16, 2019

Alum Jennifer Clinehens releases first book

This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.

AnnouncementsJanuary 4, 2019

Now hiring an art direction professor

The VCU Brandcenter is hiring a full-time art direction professor to refine our students and share valuable insight and experience from working in the industry. Read the job description and apply online today.

AlumniNovember 27, 2018

Brandcenter alum started an agency from a rented billboard

Sam Dolphin (Copywriting, 2011) and his creative partners were looking to reintroduce some risk and fun to advertising. So they rented a billboard in Oakland, CA and are using it as a canvas to connect to the community. "In a lot of ways, creativity has turned into a math formula, and we wanted to get back to the fun-unknown-experimentation world that initially inspired us to get in this business.”

In the NewsNovember 9, 2018

Brandcenter professor designs a barricade to stop school shooters in their tracks

After Sandy Hook, VCU Brandcenter Professor Scott Witthaus knew that something had to be done about school shootings. He began to think of ideas for a product that could actually help stop shooters in their tracks. He and his creative partner Chris McCann invented DropLock, an easy-to-deploy barricade system that can keep shooters at bay for about 10 minutes, buying time for students before law enforcement could arrive.

Analysis & OpinionNovember 9, 2018

Brandcenter professor Kelly O'Keefe featured on NPR podcast

Brandcenter professor Kelly O'Keefe was recently a guest on NPR's "With Good Reason" podcast in an interview entitled "Brand Survival in the Trump Era." He explores what happens when brands take a stand in a politically divided world, and how communicators can use their talents to make the world better.

In the NewsNovember 8, 2018

Board member brings AICP Show featuring alumni work to Richmond

Brandcenter board member and AICP President & CEO Matt Miller brings the AICP Show, 'The Art & Technique of the American Commercial" from New York to the historic Byrd Theatre in Richmond every year so that Brandcenter students can see the best work in the industry. This year 13 Brandcenter alums have work in the show.

AlumniAugust 22, 2018

Colgate Palmolive chooses a company started by Brandcenter alum for its first Indian investment

Colgate-Palmolive purchased a 14% stake in Bombay Shaving Company, which was started in 2015 by Brandcenter alum Raunak Munot who graduated from the creative brand management track in 2010. "A lot of this success can directly be attributed back to my education at the Brandcenter," Raunak said.

Analysis & OpinionNovember 11, 2018

Brandcenter alum Rachel Mercer interviewed on We Are Next podcast

Brandcenter alum Rachel Mercer (XD, 2012), Executive Strategy Director at R/GA, talks about why she graduated early to go to VCU Brandcenter, how she found more opportunities when she wasn't given enough work to do at her internship, what newsletters she reads to stay a step ahead of her clients and build their trust, how building a diverse team brought more value to her agency (and the proof!), and her secret to increasing your perceived value in this We Are Next podcast interview.

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