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AlumniFebruary 19, 2019

Droga5 NY promotes Brandcenter alums Casey Rand and Karen Land Short to ECDs

Since joining Droga5 in 2013 and 2012 respectively, Casey Rand and Karen Land Short have helped lead the charge for some of the agency’s most defining work, including Under Armour’s ‘I Will What I Want' and the Clinton Foundation’s ‘Not There’, as well as multiple campaigns for Chase, Dixie, Prudential, Newcastle, YMCA, Covergirl and more.

 

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Analysis & OpinionFebruary 15, 2019

Executive Director Vann Graves: Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments

"It’s 2019, and we’re still seeing what should be obvious racially insensitive missteps." VCU Brandcenter executive director Vann Graves' opinion article in Adweek explores the need for "a new workplace norm that embraces a culture of diversity."

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In the NewsFebruary 13, 2019

Brandcenter students develop unusual marketing campaigns to improve transit safety

For Brandcenter students at Virginia Commonwealth University, a lonely ghost, a catchy jingle and colorful murals are tools to deter road accidents.

Fifteen students in Kelly O’Keefe’s creative brand management class volunteered their spare time to develop marketing campaigns for Richmond’s participation in Vision Zero, a strategy to reduce traffic and pedestrian fatalities and injuries. 

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In the NewsFebruary 4, 2019

Decency, fear and other lessons from Super Bowl LIII ads brought to you by VCU Brandcenter alumni

Marika Wiggan comes from a family of advertisers. But she’s the first to have an ad air during the Super Bowl. 

In fact, last night’s game debuted Wiggan’s third career Super Bowl ad. The spot for SimpliSafe is the launching point for a larger campaign that Wiggan’s firm, Preacher, has developed for the home security company.

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