News and events

Ad industry supergroup forms to battle climate change

The powerful idea of a commencement speech takeover campaign was originated by Brandcenter alums Karen Short (AD, 2008) and Casey Rand (CW, 2008), Group Creative Directors at Droga5.

More than 250 students around the country used 60 seconds of their commencement speech to make a pledge to vote for action on climate change as well as equality and safety from gun violence.

Brandcenter grad designed augmented reality tool to aid breast health

2018 Experience design graduate Berfin Ayhan (currently working at frog design) designed an augmented reality app to help women achieve better breast awareness and detect changes.

In this Q&A, Berfin delves into the design challenges she faced, such as figuring out who she was designing for (anyone with breasts?), heightened privacy challenges (the app works in airplane mode to guarantee no data is entering or leaving the app), and how to make users feel comfortable using it regularly.

Fall information session dates set

Register now for an information session at the VCU Brandcenter this fall. Come learn about our Master's program and five tracks from admissions epresentatives and current students and/or alumni.

Brandcenter summer happy hours: July 19th

At 6pm on Thursday, July 19th, alumni, current and incoming students will meet up around the country for happy hour. The Brandcenter Class of 2019 has coordinated the events in the cities where they are interning so that #BrandFam in each city can reconnect, meet new alums in the area, and welcome the newest class of students.