VCU Brandcenter Offers Support to Creative Circus Students

The Brandcenter at Virginia Commonwealth University has offered its support to the students who are being impacted by The Creative Circus’ recent decision to close its doors in late 2023. The invitation is being made in consultation with and support of The Creative Circus administration.

Read more here.

The Coinbase Ad Controversy Reveals The Ad Industry’s Great Divide

Director's Council Member & Brandcenter alumni speak to how to be a great client:

Kristen Cavallo (CEO, The Martin Agency) led the way for speaking truth out loud and aiming for impact. 

2012 Experience Design grad, Rachel Mercer (Cofounder and CXO, Proto) speaks to clarity of ambition and trust.

Read more here.

Why you are the most important person in the (marketing) world

Brands are following you everywhere you go in the hopes of making you a fan — and customer — for life.

Vann Graves weighs in on the goal for brands with young people- to create habits around their products. 

Brandcenter alumni show off their creativity in Super Bowl ads

The big game included ads featuring work by 20+ Brandcenter alumni for brands like Avocados from Mexico, BMW, E-Trade, Greenlight, Meta Quest, McDonalds, Toyota, Taco Bell, and more.

What future Super Bowl ad creators thought of 2022’s commercials

The ads this year ranged from futurism to nostalgia and embraced living life to the fullest.

Tales from SIXTY: Stephon Jacob (ST, 2022)

I have always felt like a detective; I love solving problems because I know there’s always a good solution.

Students Work with Amazon Music, IHOP, and Ritz in 2022 Brandcenter Sprint

During the five-day competition, teams of Brandcenter students worked on real client briefs to create innovative business solutions.

TikTok Comedy: Q&A with Claire Wyckoff (CW, 2011)

Brandcenter alum Claire Wyckoff started writing and producing her own TikTok comedy videos in 2020 as a way to cope with the pandemic. Now she’s creating them for Pizza Hut.

Tales from SIXTY: Keep growing, Zeynep Aydogmus Masunu (AD, 2022)

"Let me tell you the story of my never-ending journey, and I hope you can relate to it."

Brandcenter students complete work for Capital One, Lyft, Pinterest, WhiskeySmith

Cross-concentration teams tackled brand work for four real-world clients as part of Brand Experiences class.

Ditto Defines Success

A pair of Brandcenter alums hit the right note to be crowned the 2021 VCU Alumni Pitch Competition champion

Brandcenter at VCU offers new course focused on NCAA Name, Image, Likeness (NIL) rule

The “Athletes as Brands” undergraduate course will discuss personal branding and business, guided by the new NIL rule