AlumniJanuary 16, 2019
This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.
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AnnouncementsJanuary 25, 2019
Second year students spent the end of their winter break working vigorously on a brand challenge for client sponsor Casper in the Brandcenter's first ever BCsprint. Briefed on Thursday afternoon and presenting on Monday morning, the ten student teams had four days to problem solve, come up with ideas and prepare presentations in a real world "sprint" scenario.
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AnnouncementsJanuary 4, 2019
The VCU Brandcenter is hiring a full-time art direction professor to refine our students and share valuable insight and experience from working in the industry. Read the job description and apply online today.
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AlumniNovember 27, 2018
Sam Dolphin (Copywriting, 2011) and his creative partners were looking to reintroduce some risk and fun to advertising. So they rented a billboard in Oakland, CA and are using it as a canvas to connect to the community. "In a lot of ways, creativity has turned into a math formula, and we wanted to get back to the fun-unknown-experimentation world that initially inspired us to get in this business.”
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