News | VCU Brandcenter

In the NewsOctober 30, 2019

When you hear “Black Titanium”, what comes to mind?

For Jack McNamara (CW ‘18) and his team at McCann NY, it definitely wasn’t an advertisement for the New York Lottery. Jack and his team imagined that it could be the name of an intense heavy metal band. For serious heavy metal fans, check out their Black Titanium Spotify playlist.

Celine Lee (left) joined honky-tonk performer Dale Watson on the last day of this year’s Richmond Folk Festival.

In the NewsOctober 29, 2019

Professor Kelly O'Keefe: Celebrating the arts and humanities

Creative Brand Management professor Kelly O'Keefe writes about the importance of the arts & humanities.

In the NewsOctober 29, 2019

Allie Carr (CW, 2018) joins independent agency Erich & Kallman in San Francisco

2018 Brandcenter copywriting alum, Allie Carr joins independent agency Erich & Kallman in San Francisco office.

AlumniOctober 23, 2019

Making ads is the least of what you gain from the degree

It showed me how to think like an entrepreneur and how strategy is the key to success in any business you dive into. It taught me that you need to differentiate your product and message to be successful.

Brandcenter alumni make movie sequel for KFC.

In the NewsSeptember 20, 2019

Rudy II: He’s Colonel Sanders Now

Sequels are rarely as good as the originals, but we’ve got a good feeling about this one. Check out this new work for KFC from Katie Willis (AD, 2015), Ryan Snyder (CW, 2015) Jarrod Higgins (XD, 2010), Britton Taylor (ST, 2001), and their team at Wieden+Kennedy Portland.

Alums from almost every track work together to share the power of sports.

In the NewsSeptember 20, 2019

Team of Brandcenter Alumni at Arts and Letters Creative Co. creates inspirational new work for ESPN

You probably know Arts & Letters best for their Google work, but here’s some work for their newest client, ESPN. The A&L team included Blair Seward (AD, 2015), Elizabeth Daniel (CW, 2015), Albert Song (AD, 2015), Martin Madriaga (CBM, 2018), Jessica Sartoretto (CBM, 2013), Andy Grayson (ST, 2003), and Charles Hodges (CW, 2009.)

In the NewsSeptember 20, 2019

Brandcenter alumni designed the new Reese’s Puffs cereal box

Patrick Newman (CW, 2016), Rob Stone (AD, 2015), and their team at Erich & Kallman designed the new Reese’s Puffs cereal box. Follow the directions on the back and you can create your very own pair of actual reality googles.

In the NewsSeptember 20, 2019

Slay Like a Mother featured on The Today Show

Katherine Wintsch (ST, 2001), author of Slay Like a Mother and founder of marketing consultancy The Mom Complex, joined Hoda Kotb and Maria Shriver on September 5th, 2019 to share advice for moms on how to stay present and manage expectations as a parent.

In the NewsSeptember 20, 2019

Stacy Thomas Elsbury featured in The Capitol Communicator

Check out this great profile on Stacy Thomas Elsbury (ST, 2001). Stacy is Founder and CEO of Good Run Research & Recreation. Find out what she’s most proud of, why work doesn’t have to feel like work, why research doesn’t have to be boring, and what’s on her Spotify playlists.

In the NewsSeptember 20, 2019

Brandcenter alumni create new work for Fanta, celebrate different vibes of their Gen Z fans

Marcus Brown (AD, 2008), Marika Wiggan (ST, 2010), John Gaglio (CBM, 2015), Eddy Allen (AD, 2018), Matt Klugman (CW, 2017), Kelly Cabaniss (CW, 2017) and their team at Preacher created this new work for Fanta to celebrate the many different vibes of their Gen Z fans.

In the NewsJuly 31, 2019

Brandcenter hires two alumni to join creative faculty

The Brandcenter is thrilled to announce two new creative faculty hires, both alumni: KT Schaeffer (AD, 2001) and Tom Scharpf (AD, 1998) will begin teaching this fall.

AnnouncementsJuly 24, 2019

Meet our new Director of Recruitment and Admissions

The VCU Brandcenter is excited to announce Rachel Ensing as its new Director of Recruitment and Admissions. Check out our interview to see how she wants to make an impact at the VCU Brandcenter.