News

VCU Brandcenter director Vann Graves has a 'reputation as a strong, thoughtful and effective leader'

“A lot of schools will only teach the process of how to make something pretty or how to only execute something, while at the Brandcenter we first step back and ask, ‘what is the concept?’” Graves explained. “How does it solve a business problem, and how do you approach that?"

Learn more about our Executive Director Vann Graves, his advertising career, and his journey back to Richmond to lead the VCU Brandcenter.

Droga5 NY promotes Brandcenter alums Casey Rand and Karen Land Short to ECDs

Since joining Droga5 in 2013 and 2012 respectively, Casey Rand and Karen Land Short have helped lead the charge for some of the agency’s most defining work, including Under Armour’s ‘I Will What I Want' and the Clinton Foundation’s ‘Not There’, as well as multiple campaigns for Chase, Dixie, Prudential, Newcastle, YMCA, Covergirl and more.

Executive Director Vann Graves: Brands Still Have a Lot to Learn About Diversity and Creating Inclusive Work Environments

"It’s 2019, and we’re still seeing what should be obvious racially insensitive missteps." VCU Brandcenter executive director Vann Graves' opinion article in Adweek explores the need for "a new workplace norm that embraces a culture of diversity."

Brandcenter students develop unusual marketing campaigns to improve transit safety

For Brandcenter students at Virginia Commonwealth University, a lonely ghost, a catchy jingle and colorful murals are tools to deter road accidents.

Fifteen students in Kelly O’Keefe’s creative brand management class volunteered their spare time to develop marketing campaigns for Richmond’s participation in Vision Zero, a strategy to reduce traffic and pedestrian fatalities and injuries.