Executive Creative Director Vann Graves quoted in Adweek on brands and creativity in the age of Trump.
Since Trump took office, brand marketers and agency creatives have largely gone quiet. Those who have continued to make provocative, challenging work have reaped both awards and boycott threats, but overwhelmingly, some industry observers say, today’s political polarization has had a numbing effect on creativity.
“Some companies do not view entering the political discussion as a way to move their brand forward, so they stay the course,” noted Vann Graves, VCU Brandcenter executive director and former CCO at JWT Atlanta. “I felt similarly for a while, but it has since become clear that it is simply not possible for brands to remain on the sidelines.”