In the NewsJanuary 11, 2019
Two Brandcenter alumni spots made Adweek's list of 18 Super Bowl Ads that Inspired the Creative Industry to Step Up Their Game: Volkswagen's "The Force" by David Povill (CW, 2003)\ and his team at Deutsch in 2011 and Google's "Parisian Love" by Tristan Smith (CW, 2009) and his team at Google Creative Lab in 2010.
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AlumniJanuary 16, 2019
This week VCU Brandcenter alum Jennifer Clinehens released her first book, "Creating a Customer Experience That Sings: An Introduction to Customer Journey Mapping for Marketers." The book is about understanding your customer - how they view your brand, how they make choices, and how the customer experience shapes their purchase decisions.
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AnnouncementsJanuary 25, 2019
Second year students spent the end of their winter break working vigorously on a brand challenge for client sponsor Casper in the Brandcenter's first ever BCsprint. Briefed on Thursday afternoon and presenting on Monday morning, the ten student teams had four days to problem solve, come up with ideas and prepare presentations in a real world "sprint" scenario.
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AnnouncementsJanuary 4, 2019
The VCU Brandcenter is hiring a full-time art direction professor to refine our students and share valuable insight and experience from working in the industry. Read the job description and apply online today.
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