AlumniNovember 27, 2018
Sam Dolphin (Copywriting, 2011) and his creative partners were looking to reintroduce some risk and fun to advertising. So they rented a billboard in Oakland, CA and are using it as a canvas to connect to the community. "In a lot of ways, creativity has turned into a math formula, and we wanted to get back to the fun-unknown-experimentation world that initially inspired us to get in this business.”
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In the NewsNovember 9, 2018
After Sandy Hook, VCU Brandcenter Professor Scott Witthaus knew that something had to be done about school shootings. He began to think of ideas for a product that could actually help stop shooters in their tracks. He and his creative partner Chris McCann invented DropLock, an easy-to-deploy barricade system that can keep shooters at bay for about 10 minutes, buying time for students before law enforcement could arrive.
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Analysis & OpinionNovember 9, 2018
Brandcenter professor Kelly O'Keefe was recently a guest on NPR's "With Good Reason" podcast in an interview entitled "Brand Survival in the Trump Era." He explores what happens when brands take a stand in a politically divided world, and how communicators can use their talents to make the world better.
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In the NewsNovember 8, 2018
Brandcenter board member and AICP President & CEO Matt Miller brings the AICP Show, 'The Art & Technique of the American Commercial" from New York to the historic Byrd Theatre in Richmond every year so that Brandcenter students can see the best work in the industry. This year 13 Brandcenter alums have work in the show.
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