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News and events

In the NewsJune 12, 2017

Brandcenter Professor quoted in Variety article

Professor Kelly O'Keefe weighs in on the challenges advertisers face in the current socio-political climate.

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Analysis & OpinionJune 5, 2017

How to win at being an outsider

From the practicality of your ignorance - prompting you to question unwritten rules - to your inclination to dig deeper in order to understand people, Brandcenter alum Anna Bedineishvili (ST, 2013) shows the powerful advantages of being an "outsider."

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In the NewsMay 20, 2017

VCU Brandcenter is creating what tomorrow looks like

Managing Director and Professor Don Just perfectly captures the essence of the VCU Brandcenter in this op-ed for the Richmond Times-Dispatch.

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In the NewsMay 19, 2017

Helayne Spivak stepping down as executive director at VCU Brandcenter

Spivak, who became Director of the Brandcenter in 2012, will remain in her role until a new executive director has been appointed.

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