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Friday Forum



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Headshot of Anibal Casso wearing glasses with head turned sideways
Friday, Sept. 28
11 a.m. - 12:30 p.m.

VCU Commons Theater
907 Floyd Avenue

CANCELLED: Anibal Casso

Chief Strategy Officer, Joan Creative

Topic: Solving Problems Strategically

How the role of strategy can/should adjust to the problem it’s solving for to add value in unique and unexpected ways.

Bio:

Dominican born, New York raised, Anibal has spent over 15 years crafting strategic foundations for brands all around the globe across a wide range of categories. In that tenure, he has led the charge on iconic work for brands such Old Spice, Google, ESPN, Johnny Walker, P&G, Heineken, MasterCard, General Mills and Sony among others.

His career started in the Latin American & US Multicultural markets, an expertise that combined with his cross-discipline experience (having worked on media, comms, digital, social and product innovation) quickly shaped his approach towards strategy as a key to both solve problems and tap into opportunities in creatively exciting ways.

Prior to Joan, Anibal has held leadership roles at Wieden & Kennedy, Droga5 and 72and Sunny. He currently lives in NYC.