VCU Commons Theater
907 Floyd Avenue
CANCELLED: Anibal Casso
Chief Strategy Officer, Joan Creative
Topic: Solving Problems Strategically
How the role of strategy can/should adjust to the problem it’s solving for to add value in unique and unexpected ways.
Dominican born, New York raised, Anibal has spent over 15 years crafting strategic foundations for brands all around the globe across a wide range of categories. In that tenure, he has led the charge on iconic work for brands such Old Spice, Google, ESPN, Johnny Walker, P&G, Heineken, MasterCard, General Mills and Sony among others.
His career started in the Latin American & US Multicultural markets, an expertise that combined with his cross-discipline experience (having worked on media, comms, digital, social and product innovation) quickly shaped his approach towards strategy as a key to both solve problems and tap into opportunities in creatively exciting ways.
Prior to Joan, Anibal has held leadership roles at Wieden & Kennedy, Droga5 and 72and Sunny. He currently lives in NYC.