VCU Commons Theater
907 Floyd Avenue
Topic: MAKE IT GOOD: What Involvement Marketing Can Do For You
Jason Harris will talk about the involvement marketing model his agency uses to develop some of today’s most important progressive campaigns. Through Jason’s model, learn why taking on social good initiatives is not just good for the world, but great for business.
President and CEO of award-winning creative agency Mekanism, Jason Harris works closely with brands to create shareable and provocative campaigns that engage audiences. Under his leadership, Mekanism was named to Ad Age’s 2016 Best Places to Work, Agency A-List, Creativity’s Creative 50, Effie’s Most Effective Independent Agencies, and Harris has been profiled by The New York Times, Fast Company and ABC’s “Nightline.”
Jason serves on the board of directors for Advertising Week, the United Nations’ Social Impact Leadership Council, and is an advising member of the elite Brand 50. He has helped build some of the world’s most iconic brands: Disney, adidas, Levi’s, Ben & Jerry’s, The White House, Nordstrom, Pepsi, MillerCoors, Amazon and The North Face. In 2015, Jason was named No. 5 on the list of the top 10 most influential social impact leaders. His methods have been covered and studied by Harvard Business School.