VCU Commons Theater
907 Floyd Avenue
Chief Strategy Officer, Zambezi
Topic: Staring Down Safe: How I Found the Courage to Work Like Myself
I'm often asked what it takes to be a great marketing talent and Chief Strategy Officer. My answer? Find the courage to be yourself at work and in your work, because when you do, you will be a force to be reckoned with! I will share inspiration on how do to your best work, along with advice on how to adapt to new industry challenges without losing sight of what makes you you.
A New Yorker at heart with a West Coast sense of possibility, Kristina has toured both coasts, starting her advertising career in NYC at Ammirati Puris Lintas, jumping to RPA in Santa Monica, back to mcgarrybowen in New York as that agency’s Cultural Intelligence Officer, and finally landing at Zambezi in Los Angeles to lead their strategy team. She has inspired brands like Honda, Disney, Kraft, Reebok, Verizon, Autotrader and Marriott to push their thinking to brave places by exploring trends.