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June 12, 2017

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Adweek’s Creative 100: The Names You Need to Know Right Now in Marketing, Media and Tech

Brandcenter alums Casey Rand (CW, 2008) and Karen Land Short (AD, 2008) at Droga5, and Ryan Niland (CW, 2015) at Wieden + Kennedy, PDX, made the list of names you need to know right now in marketing, media and tech.

Daring and surprising. Those adjectives, more than any others, describe the work of the honorees on Adweek’s third edition of the Creative 100, our annual list celebrating masters of creativity across advertising, branding, media, technology, pop culture and more.

Beginning with our cover star — stand-up comic, actor, writer and podcast host Kumail Nanjiani — we looked for subjects who are wielding creativity in bold and inventive ways, surfacing fresh voices, perspectives, ideas and products along the way.

From Wall Street to Silicon Valley to every advertising enclave in between (as well as 10 markets overseas), we found signposts to the future in the thrilling campaigns, innovations, artworks and pop-culture treasures they’ve created. In a world that’s increasingly divided, their work finds common ground as it seeks to entertain, educate, persuade, inspire and sell to its audience.

The list remains mostly U.S.-only, except for a new category of 10 global agency creative chiefs. It is also not a definitive ranking but an evolving mix of talent whose work has shone brightest over the last year. Honorees are never repeated, ensuring the list remains a constantly rotating roster of today’s top talent.

Congratulations to all the winners for reaching new heights, and pointing the way forward.

See the full list >

See more about Casey Rand and Karen Land Short >

See more about Ryan Niland >