January 24, 2019
Brandcenter alum Yichi Zhang named to Forbes China's 30 Under 30
Brandcenter alum Yichi Zhang (CBM, 2015) was named to Forbes China 30 Under 30 in 2018. Having co-founded an LA-based advertising agency while at the Brandcenter, Yichi's latest venture in China is a creative consultancy based in Beijing called Flip the Script. The company focuses on personal branding for all types of clients, from executives to hip-hop music producers. “The essence of our business focuses on two things: insight and story,” Zhang said. “Everyone has a story; but not everyone is able to tell their most compelling story from an insightful angle.”