Ray Page of WE Communications extols Brandcenter's team-based structure in Forbes interview
Ray Page, Executive Vice President of Digital & Experience Technology (DXT) at WE Communications and long-time recruiter of the VCU Brandcenter, extolled the Brandcenter program's structure in an interview with Forbes on how unconventional team pairings can make the work better and less expected, entitled "The Trifecta: How Art, Data And Technology Drive Creativity At WE Communications."
"One school in particular that I love visiting is VCU Brandcenter in Richmond, Virginia. VCU has some of our industry roles represented on student teams — art directors, writers, strategists and account planners, and a few years ago they added creative technology. The students are learning the disciplines and the tools because they're experiencing them as a team. So when they graduate they are ready to roll in the new world. Other institutions expose their students to various disciplines but not in a team shape way. It's very different."