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June 18, 2020

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Brandcenter Director’s Council Spotlight Series // Carl Desir, R/GA

Carl Desir is determined to use his role as Global Executive Director, Diversity & Inclusion at R/GA, to build a more human culture where everyone can thrive. With a background in strategy, Carl started his career at JWT and Translation, then spent over six years at the 4A’s and the 4A’s Foundation. In 2018 he founded The Boom List to celebrate and highlight creative thinkers of color across varied industries.

In an interview with Brandcenter for our Director's Council Spotlight Series, Carl shares the most important advice his dad gave him, as well as what he considers to be his “forever challenge.”


How do you define creativity?

Creativity is our own innate ability to solve problems, overcome challenges and have fun. Creativity isn’t limited to a particular race, gender, sexual orientation, religion, socioeconomic class or any other label of difference we’ve created. It lives within every human on the planet, and the few not.

What’s the best piece of advice you’ve received?

The best piece of advice I’ve gotten my dad gave me when I was still in high school. It’s a piece of advice that has changed in meaning over the years but still rings true. “Study everyday” he would say to me. In high school, it was about getting good grades. These days, it’s about the person I am and the work I’m meant to do.

What do you do to challenge yourself?

Stepping out of my comfort zone is my forever challenge. Whether it’s work or personal it’s always a challenge to do this so when I’m feeling like things are getting a little routine, I do something I’m not comfortable with.

Is there a place or space you go to get inspired?

I always look at places/spaces I’m not in to get inspired. The connections you can make between different places/spaces really gets me going. I don’t like limiting my perspective by only looking at what’s in front of me. Looking left, right, up, down, and back all open me up to so much. The difference in all of it is inspiring.


Thanks for sharing your wisdom, Carl!