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June 26, 2020

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Brandcenter Director’s Council Spotlight Series // Amber Guild, T Brand / The New York Times

After spending two decades at agencies like Ogilvy & Mather, Saatchi & Saatchi, and COLLINS, Amber Guild left advertising to join The New York Times as President of T Brand, the marketing services division. She was also recently named head of NYT Live, their events and experience division. In addition to being a Brandcenter Director’s Council member, Amber serves on the advisory council of The 3% Movement, as well as the Diverse Leader Group of the Ad Council.

In the interview below, she talked with Brandcenter about the fleeting feeling of success and running (literally) through ideas.


How do you define success?

This has always been a tough one for me because “success” has felt neither fixed nor definitive, but rather transient and fleeting.

For me, it’s been moments when hard work and passion result in having a meaningful impact on something, someone, or somewhere.

It never lasts long, but it’s tender and rewarding, although followed quickly by the feeling that there is always more to be done.

What’s the best piece of advice you’ve received?

Don’t think about the job you want; think about the life you want to live and then the job that will help you live it.

Is there a place or space you go to get inspired?

I run. I run through the streets of my town, and through wooded paths. I run through my ideas, my problems, my feelings, my solutions. But on my most inspired runs, I stop running through everything and instead I run into them. It’s at the end of those runs where I feel like I get my best ideas.

Five years from now, what do you want your organization to be known for?

I want us to be known for helping brands play a more respectful, meaningful and impactful role in our lives, in our communities and in our world. I’ve been a lover of brands since I was a little girl — I believed in them, and I was shaped by them. But that wasn’t always a good feeling when they played a harmful role in my perception of self. I believe brands can be better than that — I believe they can contribute responsibly and meaningfully to who we become.


To hear more from Amber, check out her interview on the AdAge Ad Block podcastThanks for taking the time, Amber!