Tales from SIXTY: Creativity Fueled by Analytics, Charlotte Robins (ST, 2021)
No one comes to the Brandcenter with the same background; that's what makes learning and collaborating from peers so interesting and impactful.
For Charlotte Robins (ST, 2021), spending three years in New York as a media buyer is what piqued her interest in the Brandcenter strategy concentration.
"During those three years in media, I spent my days purchasing ad space on national cable networks and local broadcast stations in select markets for our clients. It’s a numbers-based profession that really tested me. In retrospect, I think I tricked myself into believing that it was my forever job because I was doing pretty well for myself."
Read about Charlotte's experience on our blog, Tales from SIXTY.