Students Work with Amazon Music, IHOP, and Ritz in 2022 Brandcenter Sprint
Five days. Three brands. 14 student teams.
The 2022 Brandcenter Sprint competition was held January 10-14, giving Brandcenter students the opportunity to work on real business problems with real clients.
This year’s BCSprint was again held virtually, featuring a total of 14 student teams split evenly between three live clients: Ritz (and their agency, The Martin Agency), flip'd by IHOP, and Amazon Music. The competition is open to all second-years, though for the first time this year a handful of first-year students also joined the mix. Students are able to select their own teammates and often choose varying combinations of concentrations. Each team is given a mentor to guide them through the process and offer advice and suggestions. Mentors include Brandcenter faculty, alumni, and industry leaders.
After leadership from each brand delivered the briefs on Monday, Brandcenter students had just over three full days to prepare a strategy, plan for execution, and design a presentation. On Friday, January 14, each team had ten minutes to pitch its work to the clients (virtually), at which point each client selected a winning team.
Congratulations to the following winners:
Ritz / The Martin Agency
Team Snac-Pac - Jackson Baehr (ST, 2022), Molly Barnett (CBM, 2022), James Glass (ST, 2022), Zey Masunu (AD, 2022), Tori McCarl (CBM, 2022), Shrinidhi Vijay (AD, 2022); Mentors Stephanie Jones and Jonathan Carl
Team Stoke - Olivia Bouzigard (CBM, 2022), Erika Booker (CBM, 2022), Kayla Hall (CW, 2022), Shannon Bullock (AD, 2022), Taylor Brazukas (AD, 2022), Tres Jones (ST, 2022); Mentor Andrew LeVasseur
flip'd by IHOP
Team Meal Jr. - Rolang Piocuda (ST, 2022), Jess Leonard (AD, 2022), Leslie Townsend (ST, 2022), Max Lichtfuss (CBM, 2022), Edo Ohayon (CW, 2022), Andi Wenck (XD, 2022); Mentor Vann Graves
Across the board, clients were blown away by the work Brandcenter students were able to complete in just three days. Comments included:
"I loved that you challenged the brief in the right way; you took smart, calculated risks and thought about the assignment in a way no one else has."
"Your teams knocked it out of the park."
"The professionalism of the deck design and all of the artifacts was super impressive."
For a behind-the-scenes look at the 2022 BCsprint competition, visit the Brandcenter Instagram account (@vcu_brandcenter) and click the BCsprint 2022 IG Stories highlight.