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February 13, 2023

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Brandcenter alumni once again have strong showing in the year's Super Bowl ads

Year after year, Brandcenter alumni make a strong showing in the biggest, farthest-reaching media event of the year—the Super Bowl.

Twenty-two Brandcenter alumni contributed to 18 spots for Super Bowl LVII—or Super Bowl 57 as Heinz reminded us all—making it the fourth consecutive year 20 or more Brandcenter alumni were involved in creating ads for the Big Game. Additionally, Brandcenter alumni were behind a third of the national spots that met the criteria for the USA Today Ad Meter this year, and two more of our alumni were behind a Super Bowl adjacent campaign.

"If you look at the list of our alumni and their Super Bowl spots, it is clear that our alumni are the creative minds behind some of the world's most famous brands," says Vann Graves, Executive Director of the Brandcenter. "In addition to alums who hold top executive positions at their agencies and companies, we have alums who are still early in their careers creating advertising for one of the year's most significant events. This is a fantastic achievement for the Brandcenter program and community."

For Super Bowl 57, Brandcenter alumni worked on spots for the following brands:
Anheuser-Busch: Bud Light, Busch Light, and Michelob ULTRA; Molson Coors: Coors Light, Miller Lite, and Blue Moon; Crown Royal; Pepsi; Tubi;; T-Mobile; Rakuten; Kia; DoorDash; Cox Mobile; Oikos Yogurt; and Anytime Fitness (Super Bowl adjacent campaign).


Check out all of the Super Bowl 57 ads by Brandcenter alumni: / Agency: Zulu Alpha Kilo NYC

Tim Gordon (Copywriting, 2008) / Chief Creative Officer + Partner / Zulu Alpha Kilo NYC

Casey Rand (Copywriting, 2008) / Executive Creative Director 

Spot: / Somewhere, Anywhere


Bud Light / Agency: Anomaly NYC

Cori Johnson (Art Direction, 2013) / Creative Director

Alex Ledford (Copywriting, 2012) / Copywriter

Spot: Bud Light / Bud Light Hold | Easy To Drink, Easy To Enjoy


Busch / Agency: The Martin Agency

Andrew Allen (Strategy, 2019) / Senior Strategic Planner / The Martin Agency

Jerry Hoak (Art Direction, 2005) / Executive Creative Director/Managing Director / The Martin Agency

Spot: Busch Light / The Busch Guide: Cold + Smooth Survival Skills


Cox Mobile / Agency: FCB Chicago

Meghan Callaghan (Art Direction, 2021) / Art Director / FCB Chicago

Spot: Cox Mobile / We’re Different Because You’re Different


Crown Royal / Agency: Anomaly NYC

Jonathan Castaneda (Creative Brand Management, 2021) / Account Executive / Anomaly NYC

Spot: Crown Royal / Thank You Canada


DoorDash / Agency: The Martin Agency

Jerry Hoak (Art Direction, 2005) / Executive Creative Director/Managing Director / The Martin Agency

Allison Apperson (Art Direction, 2016) / Associate Creative Director / The Martin Agency

Danielle Delph (Art Direction, 2013) / Creative Director / The Martin Agency

Spot: DoorDash / We Get Groceries


Kia / Agency: David & Goliath LA

Melissa Cabral (Strategy, 2010) / Head of Strategy / David & Goliath LA

Spot: Kia / Binky Dad


Michelob ULTRA / Agency: Wieden+Kennedy NYC

Blair Warren (Art Direction, 2014) / Creative Director / Wieden+Kennedy

Spot 1: Michelob ULTRA / ULTRA Club | New Members Day

Spot 2: Michelob ULTRA / ULTRA Club | Full Swing Gossip


Molson Coors: Coors Light, Miller Lite, Blue Moon / Agency: Droga5

Chris Colliton (Experience Design, 2012) / Executive Creative Director / Droga5

Kevin Weir (Art Direction, 2012) / Executive Creative Director / Droga5

Nathan Bennet (Copywriting, 2021) / Copywriter / Droga5

Grant Bauley (Art Direction, 2021) / Art Director / Droga5

Spot: Coors Light, Miller Lite, and Blue Moon / The High Stakes Beer Ad 


Oikos Yogurt / Agency: Orchard NYC

Sarah Garman (Creative Brand Management, 2013) / Head of Strategy / Orchard NYC

Spot: Oikos Yogurt / Sanders Family Reunion


Pepsi / Agency: VaynerMedia NYC

Ben Schneider (Copywriting, 2012) / Associate Creative Director / VaynerMedia NYC

Spot 1: Pepsi Zero Sugar / Great Acting or Great Taste? | Pepsi Super Bowl 2023 Commercial l Steve Martin

Spot 2: Pepsi Zero Sugar / Great Acting or Great Taste? | Pepsi Super Bowl 2023 Commercial l Ben Stiller


Rakuten / Company: Rakuten

Tom Coates (Copywriting, 1999) / Group Creative Director / Rakuten

Spot: Rakuten / Not-So Clueless


T-Mobile / Company: T-Mobile

Jodi Shelley (Strategy, 2011) / Director of Creative Strategy / T-Mobile

Spot 1: T-Mobile / Neighborly

Spot 2: T-Mobile / The Rewrite


Tubi / Agency: Mischief 

Hannah Hugeback (Strategy, 2022) / Strategist / Mischief 

Ryan Stotts (Art Direction, 2005) / Creative Director / Mischief

Spot 1: Tubi / Interface Interruption

Spot 2: Tubi / Rabbit Holes


*Super Bowl Adjacent Work*

Anytime Fitness / Agency: Mischief

Howard Finkelstein (Copywriting, 2005) / Group Creative Director / Mischief

Ross Fletcher (Art Direction, 2012) / Group Creative Director / Mischief

Work: Anytime Fitness social campaign


Check out more:

VCU News / Brandcenter alumni’s ads shine again on Super Bowl stage

USA Today Ad Meter / The Voice of the Next Generation: The Brandcenter at VCU weighs in on the Ad Meter ratings

Watch all Super Bowl 57 spots from Brandcenter alumni on our 2023 Super Bowl YouTube playlist


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