Brandcenter alumni once again have strong showing in the year's Super Bowl ads
Year after year, Brandcenter alumni make a strong showing in the biggest, farthest-reaching media event of the year—the Super Bowl.
Twenty-two Brandcenter alumni contributed to 18 spots for Super Bowl LVII—or Super Bowl 57 as Heinz reminded us all—making it the fourth consecutive year 20 or more Brandcenter alumni were involved in creating ads for the Big Game. Additionally, Brandcenter alumni were behind a third of the national spots that met the criteria for the USA Today Ad Meter this year, and two more of our alumni were behind a Super Bowl adjacent campaign.
"If you look at the list of our alumni and their Super Bowl spots, it is clear that our alumni are the creative minds behind some of the world's most famous brands," says Vann Graves, Executive Director of the Brandcenter. "In addition to alums who hold top executive positions at their agencies and companies, we have alums who are still early in their careers creating advertising for one of the year's most significant events. This is a fantastic achievement for the Brandcenter program and community."
For Super Bowl 57, Brandcenter alumni worked on spots for the following brands:
Anheuser-Busch: Bud Light, Busch Light, and Michelob ULTRA; Molson Coors: Coors Light, Miller Lite, and Blue Moon; Crown Royal; Pepsi; Tubi; Booking.com; T-Mobile; Rakuten; Kia; DoorDash; Cox Mobile; Oikos Yogurt; and Anytime Fitness (Super Bowl adjacent campaign).
Check out all of the Super Bowl 57 ads by Brandcenter alumni:
Booking.com / Agency: Zulu Alpha Kilo NYC
Tim Gordon (Copywriting, 2008) / Chief Creative Officer + Partner / Zulu Alpha Kilo NYC
Casey Rand (Copywriting, 2008) / Executive Creative Director
Spot: Booking.com / Somewhere, Anywhere
Bud Light / Agency: Anomaly NYC
Cori Johnson (Art Direction, 2013) / Creative Director
Alex Ledford (Copywriting, 2012) / Copywriter
Spot: Bud Light / Bud Light Hold | Easy To Drink, Easy To Enjoy
Busch / Agency: The Martin Agency
Andrew Allen (Strategy, 2019) / Senior Strategic Planner / The Martin Agency
Jerry Hoak (Art Direction, 2005) / Executive Creative Director/Managing Director / The Martin Agency
Spot: Busch Light / The Busch Guide: Cold + Smooth Survival Skills
Cox Mobile / Agency: FCB Chicago
Meghan Callaghan (Art Direction, 2021) / Art Director / FCB Chicago
Spot: Cox Mobile / We’re Different Because You’re Different
Crown Royal / Agency: Anomaly NYC
Jonathan Castaneda (Creative Brand Management, 2021) / Account Executive / Anomaly NYC
Spot: Crown Royal / Thank You Canada
DoorDash / Agency: The Martin Agency
Jerry Hoak (Art Direction, 2005) / Executive Creative Director/Managing Director / The Martin Agency
Allison Apperson (Art Direction, 2016) / Associate Creative Director / The Martin Agency
Danielle Delph (Art Direction, 2013) / Creative Director / The Martin Agency
Spot: DoorDash / We Get Groceries
Kia / Agency: David & Goliath LA
Melissa Cabral (Strategy, 2010) / Head of Strategy / David & Goliath LA
Spot: Kia / Binky Dad
Michelob ULTRA / Agency: Wieden+Kennedy NYC
Blair Warren (Art Direction, 2014) / Creative Director / Wieden+Kennedy
Spot 1: Michelob ULTRA / ULTRA Club | New Members Day
Spot 2: Michelob ULTRA / ULTRA Club | Full Swing Gossip
Molson Coors: Coors Light, Miller Lite, Blue Moon / Agency: Droga5
Chris Colliton (Experience Design, 2012) / Executive Creative Director / Droga5
Kevin Weir (Art Direction, 2012) / Executive Creative Director / Droga5
Nathan Bennet (Copywriting, 2021) / Copywriter / Droga5
Grant Bauley (Art Direction, 2021) / Art Director / Droga5
Spot: Coors Light, Miller Lite, and Blue Moon / The High Stakes Beer Ad
Oikos Yogurt / Agency: Orchard NYC
Sarah Garman (Creative Brand Management, 2013) / Head of Strategy / Orchard NYC
Spot: Oikos Yogurt / Sanders Family Reunion
Pepsi / Agency: VaynerMedia NYC
Ben Schneider (Copywriting, 2012) / Associate Creative Director / VaynerMedia NYC
Spot 1: Pepsi Zero Sugar / Great Acting or Great Taste? | Pepsi Super Bowl 2023 Commercial l Steve Martin
Spot 2: Pepsi Zero Sugar / Great Acting or Great Taste? | Pepsi Super Bowl 2023 Commercial l Ben Stiller
Rakuten / Company: Rakuten
Tom Coates (Copywriting, 1999) / Group Creative Director / Rakuten
Spot: Rakuten / Not-So Clueless
T-Mobile / Company: T-Mobile
Jodi Shelley (Strategy, 2011) / Director of Creative Strategy / T-Mobile
Spot 1: T-Mobile / Neighborly
Spot 2: T-Mobile / The Rewrite
Tubi / Agency: Mischief
Hannah Hugeback (Strategy, 2022) / Strategist / Mischief
Ryan Stotts (Art Direction, 2005) / Creative Director / Mischief
Spot 1: Tubi / Interface Interruption
Spot 2: Tubi / Rabbit Holes
*Super Bowl Adjacent Work*
Anytime Fitness / Agency: Mischief
Howard Finkelstein (Copywriting, 2005) / Group Creative Director / Mischief
Ross Fletcher (Art Direction, 2012) / Group Creative Director / Mischief
Work: Anytime Fitness social campaign
Check out more:
VCU News / Brandcenter alumni’s ads shine again on Super Bowl stage
Watch all Super Bowl 57 spots from Brandcenter alumni on our 2023 Super Bowl YouTube playlist
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