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May 11, 2023

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TikTok's Global Head of Business Marketing Sofia Hernandez to serve as Brandcenter's 2023 Commencement Keynote Speaker

The Brandcenter is excited to announce the speakers for the 2023 Commencement ceremony, which will be held Friday, May 12, 2023. Sofia Hernandez, Global Head of Business Marketing at TikTok, will deliver the keynote address, while the host of NPR Full Disclosure Roben Farzad will serve as the emcee.

Sofia Hernandez / Keynote Speaker
Sofia Hernandez is the Global Head of Business Marketing at TikTok, where she helps brands around the world tap into the power of TikTok by challenging them to build innovative marketing strategies that drive culture on and off the platform.

Prior to TikTok, Sofia was the Chief Client Officer at consumer insights platform Suzy where she was responsible for driving revenue retention and growth, informing the product roadmap, and ensuring the entire company was rooted in a ‘customer first’ approach. With over 18 years leading some of the most iconic global marketing campaigns for Fortune 500 companies including P&G, J&J, Netflix, and Spotify, Sofia's passion for people and what makes them tick continues to fuel her keen understanding of how to drive successful connections between brands and the people who love them.

An activist at her core, Sofia recognizes her role as part of the 1% of Latina Executives in Tech and is committed to fostering inclusion in the tech industry by incorporating DEI into everything she touches—from a company's hiring practices to its advertising. Sofia is a passionate advocate for social justice and co-founded a unique apparel line, Black on Black BK, that's dedicated to spreading messages of equality and empowerment.

Sofia Hernandez

Roben Farzad / Special Guest
Roben Farzad hosts the public radio show Full Disclosure. He’s a regular on NPR, MSNBC, PBS NewsHour, and C-SPAN, as well as the author of “Hotel Scarface: Where Cocaine Cowboys Partied and Plotted to Control Miami (Penguin, 2017).”

Formerly senior writer for Bloomberg Businessweek, covering Wall Street, international finance, and emerging markets, he has reported everywhere from Mozambique and Botswana to the Mideast and Medellín, Colombia, to the Dominican Republic and the Niger Delta. Farzad started his career at Goldman Sachs, and his bylines have appeared in the New York Times, Wall Street Journal, and Boston Globe.

Born in Iran and raised in Miami, Roben is a graduate of Princeton University and Harvard Business School.

Roben Farzad


A recording of the ceremony will be made available on the Brandcenter YouTube channel  following the event.